mccafe

In an effort to further promote its new McCafé coffee bars, fast-food chain McDonald's has released a new set of clips that make fun of the coffeehouse scene popularized by Starbucks, billing it as a stuffy store overrun with brooding intellectuals.

This isn't the first of the campaign against Starbucks: Earlier this year, we took notice of the new McDonald's site Unsnobbycoffee.com, which touts McDonald's coffee as simple, easy, and unpretentious when compared to Starbucks. The new commercials take this concept one step further. "Now we don't have to listen to jazz all day long!" one woman proclaims in the segment below. Check out the commercial for yourself and tell me: Do you find it funny, or is McDonald's, with its new segments that mock Starbucks, taking its ad campaign one step too far?

This Fall, your local McDonald's is going to experience the biggest change in 30 years: baristas. That's right, according to the Wall Street Journal, McDonald's locations nationwide will install coffee bars that serve up cappuccinos, lattes, mochas, and frappes. They will be located at the front, near the registers, and customers can watch their drinks being made; a big departure from the rest of the food prep. In addition to coffee, there is also talk of smoothies and bottled beverages.

Interestingly enough, the McCafe — as it's being branded — has already taken off worldwide, but I wonder how they'll do here. I'm curious to see what happens. As the article states, there's been a bit of a learning curve; not all McD's patrons know what a latte is. However I'm sure once their customers figure it out, they'll be ordering them in no time. What do you think? Is the McCafe a threat to Starbucks?

To check out a video of the espresso machines at work in the test McDonald's in Kansas, read more