oreos

This year was a turbulent year for all, and the traditional snack cookie was no exception. Snack companies took fans on a roller coaster ride, discontinuing cookies and then announcing their revival. In January of this year, cookie classicists reeled from the loss of the Hydrox cookie, the crispy, chocolate sandwiches the preceded the Oreo. Consumers raised such ruckus over the death of Hydrox that Kellogg's, the cookie's manufacturer, agreed to bring it back. The catch? Kellogg's stated that the cookie's overall future was contingent on whether "it sells a lot."So far, Hydrox has remained on shelves. Mother's cookies, however, were not so lucky. After nearly 100 years of baking, Mother's Cookies crumbled, leaving lovers of Circus Animal Cookies and Taffy Sandwiches up in arms. Archway, which bought out Mother's cookies in 2005, also dissolved.

This month, Kellogg's announced it would be acquiring the rights to Mother's recipes, too. The company didn't reveal too many details, but did say it plans to rekindle the most popular of Mother's snacks. Did you find this year's cookie drama unsettling? Are you worried that any of these sweet Kellogg's deals will sour?

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It looks like the Williams sisters are endorsing Oreos. Yes. Oreos. And not just regular Oreos. Double Stuf Oreos. Serena and Venus announced that they're joining the DSRL - Double Stuf Racing League and they're "battling" Eli and Peyton Manning. I'm not entirely sure what this new "sport" is but I'm thinking it has to do with a glass of milk and some twisting, licking, and dunking action. I saw this commercial while watching the US Open and then again during the first NFL game. The ad left me confused. I mean I know these tennis champs can't possibly be enforcing these cookies where the first ingredient is sugar, the second enriched flour, and the fifth is high fructose corn syrup, right? And they sure don't need the money or the fame. Check out the commercial below and tell me what you think. Does this make you feel differently about these female athletes or is this all in good fun?

To hear what the Williams sisters had to say about Oreos and this new campaign read more

A couple of months ago, many of you were upset by the death announcement of the Hydrox cookie. Over the past few years, the black and white sandwich cookie had become harder and harder to find until it was practically extinct. However, Hydrox fans have bombarded manufacturer Kellogg, and thanks to consumer demand, the company has decided to bring the cookie back! There's a catch: The cookies will only be around for a limited time — long enough for Kellogg to see how well they sell. Michael E. Allen, the senior VP of marketing for Kellogg snacks, explains:

It's all up to the consumer. If it sells a lot and makes sense for the supermarkets and the grocery stores to keep it on the shelves, then we'll keep making them.

Thus, the fate of the Hydrox cookie lies in the hands of the consumers. Will you help save the cookie? Will you buy Hydrox while you still can?

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If you're ever in China and have a strange craving for an Oreo cookie, you're going to be out of luck. According to the Wall Street Journal, back in 2005 Kraft Foods revamped its iconic cookie there, replacing it with four thin crispy wafers, a layer of vanilla cream, thin layers of chocolate cream, and a coating of chocolate. The Chinese weren't keen on eating the traditional biscuit-style cookies, so Kraft — after testing 20 prototypes on consumers — changed the cookie to appeal to the masses.

Before the cookie transformation, Kraft Foods tried to reach out to consumers by creating a brand ambassador program that equipped university students with free Oreos and bicycles clad in wheel covers that looked like Oreos. However these marketing schemes didn't work, and the change became necessary. Now, with the new wafer version, China's Oreo sales have doubled in the last two years.

All of this is totally fascinating to me. It's interesting to see what brands have to do in order to appeal to foreign consumers. I understand adding new flavors and names. But does changing the product completely actually count? Isn't it, at that point, a completely new product? What do you think? Is it still an Oreo even if it doesn't look like a real one?

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