pinkberry

With Summer heating up, Nation's Restaurant News reports that many of frozen yogurt's top chains are gearing up for some rather chilly competition. This month, Pinkberry announced it has received an additional $9 million from investors, and plans to open 35 stores in the Middle East as well as expand domestically. Meanwhile, top competitor Red Mango has grand plans of its own — to launch 550 locations over the next five years, and at least 40 new domestic stores this year in states such as Texas.

Last week, New York-based frozen dessert chain Tasti-D-Lite signed a deal to open 35 new stores in New York, New Jersey, and Connecticut over the next ten years. That's in addition to more than a dozen outposts in Nashville, TN, plus 40 more in southern Texas. Yet another competitor, Yogurt-land, plans to more than double in size before the end of the year.

While I did predict that custom blended fro-yo would be the next big trend, I think the industry may have gone a bit overboard. At a time when Starbucks has been forced to lower prices on coffee, do yogurt chains truly believe they can exponentially grow their empires on $5 cups of yogurt? Are you in agreement, or are you simply excited by the prospect of having more frozen yogurt options?

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• A simple tip for keeping your blended margarita colder longer. — Chow
• Speaking of margaritas, here are ten unique flavors to experiment with. — Hostess with the Mostess
• Pinkberry, the frozen yogurt chain, announces plans to expand in the Bay Area and the Middle East. — Eater SF
• Catch up with New York City's ex-Top Chef contestants. — The New York Times
• Only the trailer has been released, but the movie Julie and Julia is already getting criticized. — Eat me daily
• What Obama's first 100 days as president mean to serious eaters. — Serious Eats
• Find out what's inside actress Jennifer Garner's kitchen. — Bon Appétit
• Tom Colicchio talks guitars, tuna, and tequila. — The NYT Magazine

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If the new pomegranate flavors from Pinkberry and Red Mango don't do it for you, consider this: what if you had an endless number of flavors to choose from?

High-tech blending processes may be the next big wave in the frozen-yogurt trend. That's what I discovered when I visited the San Francisco outpost of Yogen Früz, a fro-yo chain with a high-tech yogurt concept. First, I chose from single-serving packages of a base yogurt in various flavors (low-fat vanilla, nonfat vanilla, or low-fat chocolate) with probiotic cultures.

Then I chose two toppings out of a large selection that included frozen fruits (strawberries, cherries, mangoes, lychees, blueberries, etc.) and dry toppings (Cap'n Crunch, almonds, coconut flakes, granola, and the like). Together they went into a proprietary machine. Twenty seconds later, I was enjoying my lychee mango vanilla creation, which was whipped, creamy, and studded with icy chunks of mango and lychee.

Yogen Früz may have pioneered the idea, but — with specially designed yogurt-blending machines available on the web, other boutique yogurt bars have caught on. Have you tried this type of yogurt? Now that the fancy frozen yogurt trend is waning, do you think custom blended fro-yo could be the next big thing?

Last Thursday, frozen yogurt chain Red Mango announced that it would be partnering with pomegranate juice pioneer, POM Wonderful, to debut its first new flavor, Pomegranate by POM Wonderful.

But someone else had the same idea: Red Mango's biggest rival, cult favorite Pinkberry. New York magazine's food blog first reported that the rival chain's pomegranate flavor is slated to hit stores Nov. 21, one week after Red Mango's, and a Pinkberry rep confirmed with us the release of the new flavor.

This pomegranate battle isn't the first time that Pinkberry and Red Mango have gone head to head, and it certainly won't be the last. While the two chains may not be thrilled with the news, I'll be excited to conduct a taste-off. Will you do the same?

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Green tea frozen yogurt may be cool, but the war between frozen yogurt chains Red Mango and Pinkberry is heating up. Only weeks after Pinkberry hired branding firm Bulldog Drummond, archrival Red Mango has cut a seven-figure deal with the Richards Group ad agency.In the past two years, a new kind of frozen yogurt has exploded in major American cities by way of Asia. The tart, icy treat with fruit, mochi, and cereal-flake toppings quickly gained a cult following. As a result, copycat chains have sprung up across regions like Southern California and Florida, bearing similar brand names like Blue Mango, Diet Berry, and Peachberry.

Red Mango wants to respond by giving its gluten-free, certified kosher, high active-culture count yogurt an extra edge. "There are so many copycats out there. We wanted to educate customers on why Red Mango is different," the company's USA president, Dan Kim, said. He wants Red Mango to be the Starbucks of the frozen yogurt world.

Have you tried the "new" style of tart frozen yogurt? What do you think of it? Do you have a preference in brands? With aggressive branding and advertisements, which company do you think will come out ahead?

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New York has Tasti D-lite, Los Angeles has Pinkberry, and finally San Francisco has jumped on the frozen-yogurt bandwagon with the opening of SoGreen. Like it's counterparts, SoGreen uses real yogurt with active cultures that can help with digestion and boosting the immune system. The hot spot opened literally downstairs from our office, so a bunch of us recently took a froyo field trip. To check out our trip and interview with SoGreen's co-founder, watch the video below!