publicity

Conveniently generating a ton of publicity right before its IPO (when a firm starts selling shares of its company to the public), Cebu Air pulls a promotional stunt, in which the YouTube videos of the event went viral. The airline's flight attendants turned a boring safety instruction session into something from an MTV music video (or maybe even better).

Before you start judging the sexist implications of the stunt, Cebu Air sprung out an all-male act in response to the negativity. I watched the video of the dancing male stewards, and they look a little awkward. Definitely loses a bit of the "wow" factor I saw in the hot female stewardesses. Take a look at the video below to see what I mean!

This Summer's turned out to be quite the roller coaster ride for Papa John's founder John Schnatter. First, he and the pizza chain held a contest to locate his 1971 Camaro, the car he sold to finance his first pizza joint 25 years ago.

In what seemed like a fairy tale, Schnatter reunited with his long lost Camaro in Flatwoods, KY. But here's where the story turns sour: Papa John's is now suing one Kentucky couple, Phillip and Billie Slone, who believe they deserve the $250,000 search prize.According to the Slones, they first alerted Papa John's to the vehicle's whereabouts. Papa John's has fired back, accusing the Slones of fraud. The chain claims that after it informed Billie Slone that she didn't qualify for the prize without the vehicle's title, she contacted the titleholder, Jeff Robinson, and told him she knew a man who would pay for his Camaro.

Although Papa John's offered the Slones $25,000 for the role they played in linking Robinson to the pizza chain, Billie Slone has accused the company of amending winning guidelines after the contest was under way. I'm saddened to see a monetary prize spoil such a fun competition. Who is at fault: Papa John's or the Slones?

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In what seems like a story made for television, John Schnatter, the chairman and former CEO of Papa John's, has found his long lost 1971 Camaro. In 1984, Schnatter sold the car and used the money from the sale to open the pizza joint.

Last June, he embarked on a 12-city tour in search of his former ride. He highly publicized the trip by chronicling it on Facebook, YouTube, and Twitter and made special public appearances, like ringing the closing bell of the Nasdaq stock exchange, and throwing out the first pitch at a Dodgers game. After car blog Jalopnik joined in the search, a reader located the Camaro and notified the blog, who then got in touch with the pizza chain founder. Jeff Robinson from Flatwoods, KY, was able to produce the title to the car Schnatter sold 25 years ago.

In return for the car, Schnatter is rewarding Robinson with $250,000. Papa John's is so excited by the discovery that to celebrate, today they are giving away a free large, one-topping pizza to anyone who owns a Chevy Camaro. Are you surprised that Papa John found his old car?

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