repackaging

Heinz Redesigns Ketchup Packets, Formula
Health

The New Look and Taste of Heinz

For the first time in 40 years, Heinz has redesigned its ketchup packet — and made it healthier to boot.
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For the first time in 40 years, Heinz has redesigned its ketchup packet — and made it healthier to boot.

This morning, the company revealed a larger, more versatile condiment packet, which ketchup lovers can either tear off to squeeze like a traditional packet or peel off to dip. It holds three times as much as the old packet. The packaging innovation will be in most quick-service restaurants by the end of this year.

The company also introduced Simply Heinz Tomato Ketchup, a version made with sugar instead of high-fructose corn syrup. The ketchup will be released in March, and by Summer, the entire core Heinz ketchup line will reduce sodium by 15 percent, making Heinz the lowest-sodium national ketchup.

I know this is ridiculous, but I consider this a Heinz breakthrough. I can't wait to tear open a packet that's big enough for more than three fries! Hopefully, the news will quiet ardent protest groups on Facebook, like Make Ketchup Packets Bigger and Abolish Ketchup Packets. Are you as excited as I am for this groundbreaking move?

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Heinz Baked Beans to be Renamed Heinz Beanz
News

Heinz: Baked Beanz Needed a "Makeover"

Are Heinz Baked Beanz too much of a mouthful?
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Are Heinz Baked Beanz too much of a mouthful?

Citing difficult pronunciation, Heinz will be dropping the word "baked" from the Heinz Baked Beanz label and changing the official title to Heinz Beanz, the Telegraph reports. Four years ago, Heinz changed the "s" of beans to "z" to modernize the brand. Now the company explained why the popular British shelf item, which will retain its distinctive teal tin, is ready for another name change:

Heinz Beanz have been powering the nation for over a hundred years, and to say thank you to our loyal fans, we have given this iconic product a 21st century makeover.

Do you think Heinz made a wise choice in ditching the word baked? How will it impact their brand, positively or negatively? In general, what are your thoughts on food companies rebranding classic items to be more modern?

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