I have my theories about these Skittles ads ("taste the rainbow," multiculturalism, blah blah), but what do they make you think of? Are we supposed to think anything besides, "Wow, that's weird"?
As the recession has affected consumer buying behaviors, the candy business is seeking to adapt. Mars-owned Skittles is no exception. In an attempt to reach out to the social media set, the fruity candy has completely rebranded its homepage.
Visitors to Skittles' main page are redirected to a search of the word "Skittles" on the microblogging service Twitter. The videos point to wacky Skittles commercials posted on YouTube; a "friends" section connects users to a fan page on social media giant Facebook; an image section leads to Skittles pictures on photo-sharing site Flickr; and those looking for information on Skittles products are connected to user-contributed online encyclopedia Wikipedia.
"Skittles lives in a world that is unexpected," said Carole Walker, VP of integrated marketing communications for Skittles. "We are leveraging what we think are the key consumer social media touch points."
The Skittles site requires users to enter their date of birth, as it doesn't advertise to users under the age of 12. Do you think this strategy to target older audiences will prove to be successful? Or is it too risky to depend on user-generated content? Does it change the way you view Skittles?
This Skittles ad is about a piñata man who gets pissed at his co-worker for trying to break him in the hopes that chocolate Skittles will come out. (Wait, what?!) Did David Cronenberg direct this?
When I was in high school we had vending machines with sodas, potato chips and candy. Never mind that I went to Willy Wonka High but, nowadays many school districts have banned the selling of unsavory products as part of a school wellness policy.
To see what happened to a student in Connecticut, read more
I heard about this new line of Skittles, but I hadn't actually seen them before. She found them at a local Walgreen's and picked up a pack for us to try.
I'll admit, I was really skeptical before eating these. I imagined them to be a bit odd and sort of so-so. Sadly, I was spot on. There are five flavors inside each pack, and none of them blew me away. They ranged from jelly bean like to Tootsie roll-like. To find out what we thought of each flavor, read more
In this strangely morbid Skittles commercial, a dude is gifted with the power of changing everything he touches into Skittles, even people. I don't blame the dude for feeling bad about his casualties, but it'd be a whole different ballgame if he could change everything he touched into nachos. Mmmm. Now that's what I call making the world a better place.
When I heard about the new limited edition Carnival Skittles (thanks for the tip candyblog!), I knew I'd have to try them. Luckily my local 7-11 had them in stock, so I purchased a pack and rounded up the recruits for a quick taste test.
The pack was a nice bright yellow color with five flavors inside. Here's what we thought of them:
Red Licorice (red): Tasted suprisingly like red licorice, although the texture was wrong with that flavor. No one could figure out why you'd want to eat red licorice skittles over actual real red licorice. Quote that sums it up: "Why would you make candy that tastes like candy?"
Bubble Gum (pink): This one tasted exactly like what you'd expect. It also has a similar texture, and is a bit odd when it disappears. Quote that sums it up: "Tastes exactly like Bazooka Joe bubble gum."
To see what we thought of the other three flavors, read more
Seems like there's a new "limited edition" candy flavor just about every day. This time it's Limited Edition Carnival Flavor Skittles. There are five flavors: Cotton Candy, Bubble Gum, Candy Apple, Red Licorice and Green Slushy. - Candyblog