snickers

slashfood

Can Peanut Butter Make Snickers Even Better?

Can peanut butter make everything taste better, even America's top-selling chocolate bar?

Snickers Peanut Butter SquaredCan peanut butter make everything taste better, even America's top-selling chocolate bar? That's what Mars seems to think with the introduction of its latest candy spinoff, Snickers Peanut Butter Squared, a square-size confection composed of peanut butter, nougat, peanuts, and caramel coated in milk chocolate.

To find out whether the chocolate treat held up to its promise that "peanut butter and chocolate just got better," the editors at Slashfood opted for a field test of the new Snickers flavor.

Is it possible to improve the classic? Head over to Slashfood to find out.

Source: Flickr User billsoPHOTO

deals

Mars Real Chocolate Relief Act Means Free Candy For You

Your Fridays just got a little sweeter.

Your Fridays just got a little sweeter. Mars Snackfood is giving away a quarter of a million full-size packages of chocolate on its Free Chocolate Fridays. As part of the brand's Real Chocolate Relief Act, customers are encouraged to visit RealChocolate.com, where, every Friday through the end of September, the first 250,000 consumers can download a coupon for a full-size package of Twix, Dove, 3 Musketeers, Snickers, Milky Way, or M&Ms.

In response to overwhelming demand the first week, today the company is making an exception to give away free chocolate to the first 500,000 visitors. The Mars Real Chocolate Relief Act is part of a new campaign to highlight its chocolate made with 100 percent cocoa butter.

The strategy takes a jab at archrival Hershey's for having made the switch to cheaper ingredients: "Without cocoa butter, chocolate simply is not chocolate. Some companies use artificial ingredients to make their chocolate sweeter or because it's cheaper. Know that with Mars, there's no substitute for cocoa butter." The promotion even includes tips on how to spot "fake" chocolate.

I can think of a slew of people who will appreciate this "relief act." Did you sign up to get your free candy bar?

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Trend Alert

Trend Alert: Foodies on Facebook

Foodies may be serious about eating, but apparently they're serious about computers: Fast-food chains, food companies, and food celebrities are raising their profiles on social-networking platform Facebook.

Foodies may be serious about eating, but apparently they're serious about computers: Fast-food chains, food companies, and food celebrities are raising their profiles on social-networking platform Facebook.

Last month, we mentioned that Pizza Hut was the first fast-food chain to launch a Facebook online ordering system, so die-hard users never have to leave the site to order dinner. And yesterday, number one fast-food chain McDonald's launched a Facebook fan site of its own to honor the 25th anniversary of its wildly popular Chicken McNuggets.

In a push to connect to its younger customers, pizza delivery Papa John's has launched a new promotion: Anyone who becomes a "fan" of the Papa John's page on Facebook will receive an online redemption code for a free medium pizza with any online order.

It isn't just fast-food chains who are promoting themselves on Facebook — other food industry insiders are following suit. Candy company Mars advertised its "Get Some Nuts" campaign for Snickers on Facebook, and rumors about Next Food Network Star finalist Lisa Garza spread after she changed her marital status on her Facebook page.

I'm surprised to learn that Facebook has become so important in the world of food. Have you been following the food and beverage industry there?

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News

Did This Snickers Commercial Go Too Far?

For the second time in two years, best-selling candybar, Snickers, has found itself in the middle of a controversy surrounding their latest ad campaign.

For the second time in two years, best-selling candybar, Snickers, has found itself in the middle of a controversy surrounding their latest ad campaign. Candy company Mars has yanked the ad from UK airwaves, where it received backlash from gay-rights activists for being homophobic. The commercial featured surly '80s icon, Mr. T, berating a speed-walking man, calling him "a disgrace to the man race." The tagline? "Get some nuts."

The Human Rights Campaign Foundation criticized Mars and its ad agency for perpetuating stereotypes of gay men. Mars issued a statement last night, saying that the commercial was intended to be funny, not offensive.

While I can see how the ad was meant to be funny, it might have taken things too far. After watching the spot below, let me know what you think. Do you feel the ad is cruel and insensitive, or was the whole situation blown out of proportion?

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snickers

Tricks My Mama Taught Me: Snickers

My grandma knows how to stretch a sweet treat.

My grandma knows how to stretch a sweet treat. Having raised 11 kids, I believe this trick came from quick thinking when she had one candy bar and several children who wanted a taste. To find out her solution, read more

cute

Sugarbabies: Olivia Rhee

For round two of Sugarbabies, we have picked the cutie patootie Olivia Rhee.

For round two of Sugarbabies, we have picked the cutie patootie Olivia Rhee. Olivia is a 10 1/2 month old Bay Area native who likes to pose for the camera. Following in PopSugar's footsteps, Olivia likes to stay on top of celebrity news updates. Her most sought after friend is Snickers, her cat. For now he is too fast for her, but she will soon catch up to his whiskering ways.

Back at her crib, Olivia loves it when her mommy and daddy read her favorite bedtime stories, Goodnight Gorilla and Olivia, to her. Olivia is curious about everything (mischievous even) and never wants to be left out of the action. She’s a sweetheart always and loves to laugh and play.

recipes

Forget the Snickerdoodle; Have a Snickers Cookie Instead

I was about ten years old when I had my first snickerdoodle cookie.

I was about ten years old when I had my first snickerdoodle cookie. I had no idea what one looked like, but recall being excited by the idea. A cookie, made with a Snickers candy bar? Oh how fantastic!

Imagine my surprise when the cookies arrived and I saw that they were just sugar cookies coated in cinnamon sugar. There were no Snickers bars, or doodles for that matter. While I enjoyed the cookie tremendously, it still left a small void in my heart. A void that could only be filled by cookies stuffed with mini Snickers bar. To get the void-filling, totally tasty recipe — peanut butter cookies with gooey candy chunks! — read more