I need to incorporate the phrase "Quit your jibber jabber" in more everyday conversation. That, and "Get some nuts!" Mr. T is a font of wisdom.
It is being reported that confectionery giant Masterfoods, which makes Milky Way and Snickers candy bars as well as M&M candies, will stop marketing its core products to children under the age of 12 by the end of the year. The new policy will cover all aspects of their advertising efforts.
This comes after the European union authority DG Sanco, (similar to the FDA here in the U.S.), sent an inquiry to Masterfoods several months ago about the company's marketing and advertising of its products targeting children. In response, Masterfoods sent a letter to DG Sanco on Friday saying that they will not be advertising these products to children under 12 years of age. This includes their products such as Snickers, M&M's, Twix, Skittles, Starburst and Milky Way.
I like this a lot Masterfoods! Now maybe, just maybe, our kids will stop begging for candy they never knew they loved. What's more? Masterfoods seems to be setting a trend that targeting kids for junk food sales is not helping combat childhood obesity. Many say it could be as bad as targeting cigarette ads at kids.
I know you want me to say, "No, go ahead. Enjoy. They're great for you. Have one. Have another. Eat a whole bunch."
But come on people. It's a Twinkie, that's chilled and then deep-fried in tempura batter and oil for 2 minutes. The cooking process melts the vanilla-cream center, which infuses the yellow cake and gives it a souffle or pudding-like texture. Finally, the treats are sprinkled with powdered sugar and served with either chocolate or berry sauce.
I think I gained a pound just writing that.
Here's the break down:
1 Twinkie = 150 calories (alone)
Batter and oil = 275 calories
Total Damage = 425 calories
You could get a whole slice of apple pie with a scoop of vanilla ice cream for the same amount of calories.
Not into Twinkies? Wanna know how the deep-fried Snickers Bar adds up? Then read more