It makes me almost want to buy it!
However, when I go for a Coke, I want it ice-cold in a can. It just doesn't taste the same to me in plastic, and it gets too watered down in a cup with ice. Do you agree? What's your preference?
Source: Flickr User paulswansen
Since liquids are about the only thing I've been ingesting anyway, I gave my not-so-mini bar a quick glance to see what alcohol-free beverages I might be able to enjoy. Staring back at me was Cascal, a new drink that's being billed as the sophisticated soda for adults.
Cascal comes in three bottles that all sound reminiscent of fine wine: Crisp White, Light Red, and Fine Dry.
I tried the Crisp White, and it fell somewhere in between a white wine spritzer and a light beer. The flavor had a distinctly floral nose and a rather interesting finish that was sweet but not syrupy in the least and a bit sour from the drink's double fermentation process. As with kombucha, an affinity for this fermented beverage takes a few sips of getting used to. But the idea of a more complex soda for adults is something I'll toast to, both in sickness and in health. Have you tried Cascal?
Kraft, the largest food maker in the US, has announced plans to cut sodium levels in its North American products by 10 percent over the next two years. The move, which will affect over 1,000 products, will eliminate more than 10 million pounds of salt from some of the country's most recognizable foods, like Oscar Mayer Bologna, Velveeta, and Easy Mac. Kraft's attempt to reach health-conscious consumers follows a plea that First Lady Michelle Obama gave Tuesday to corporate food giants, urging them to produce more healthful food.
It's hot on the heels of other food makers, like Campbell's Soup, Coca-Cola, Pepsi, and Dr Pepper, that have pledged to slash sugar and salt. This is a timely move as Americans grow increasingly concerned about sugar and salt intake. Yet, I can't help but think about how food titans should've done this many years earlier, and by much more than 10 percent. Are you worried about your sugar and salt intake?
Source: Flickr User Clean Wal-Mart
Although Pepsi-owned (and recently renamed) Mtn Dew carries as much as 80 percent of the market share for citrus soda, Coca-Cola's three-year-old citrus cooler Vault, with four percent of the market share, has fizzled with customers. Hoping to turn the tides for Vault, Coca-Cola will soon begin its "Don't Dew It" campaign.
In an attempt to convert Mtn Dew die-hards into Vault fanatics, the company will be giving away coupons for free 16-ounce, 20-ounce, or 24-ounce Vault drinks when customers purchase a 20-ounce Mtn Dew.
During the economic downturn, consumer coupon use has skyrocketed. Like other recent promotions, industry experts anticipate that the "Vault Taste Challenge," will see a huge participation rate from consumers. Of course, for Coca-Cola, it will come at a price — that of at least a couple million dollars.
Although I think this campaign will be successful, I'm skeptical of Coca-Cola snagging a significant portion of Mtn Dew's market share. I used to be a huge Mtn Dew fan, and Surge, Mellow Yellow, and the others just didn't do it for me. Do you think it will prove to be lucrative?
Can you believe March is already here? With it comes longer days, the arrival of Spring, and St. Patrick's Day! Oh not to mention all the wonderful fresh produce — asparagus, artichokes, spring onions — that will be popping up in farmers markets very soon. To ensure that you make the most of March, I've rounded up the items I can't live without this month. To find out what they are, start clicking.
Update: Dr Pepper is extending its promotional offer through 6 p.m. EST on Monday, Nov. 24.
Earlier this year, Dr Pepper announced that it would be giving a free soda to "everyone in America" Guns N' Roses album Chinese Democracy, 17 years in the works, arrived anytime in 2008. This Sunday, Nov. 23, the agonizing wait will finally be over, and the people will have their Chinese Democracy — as well as a free Dr Pepper.
Dr Pepper has been behind the efforts of lead singer Axl Rose from the beginning. “We never thought this day would come," said Tony Jacobs, Dr Pepper's vice president of marketing, "but now that it's here, all we can say is: The Dr Pepper's on us."
To find out how you can get free Dr Pepper, read more