Feeling the sting from other chains such as McDonald's and Dunkin' Donuts, a desperate Starbucks announced last week that it will soon be introducing value meals of its own. The chain plans to launch value pairings in all its company-owned US stores on March 3. Although regular prices for food and drink items vary by store location, Starbucks claims the pairings will provide customers with an average savings of as much as $1.20.
This strategy is the latest in a slew of tactics — from creating loyalty programs to ceasing brewing of decaf after noon — that the company has tried over the past year to recover from troubling sales numbers. To see the recession-friendly $3.95 breakfast pairings, which were revealed today, read more
Starbucks sure is indecisive. Last January it announced that breakfast sandwiches would be pulled from its stores. Then in July it changed its mind and simply modified the sandwich recipe. Now Starbucks has decided to expand the breakfast sandwich menu!
Next week the coffee giant will introduce the Piadini, a stuffed breakfast sandwich made on artisan bread with either sausage, egg, and cheese or mushroom, spinach, and ricotta fillings. To ensure that the new sandwiches get maximum exposure, Starbucks is putting ovens in 800 more stores. Changing the menu is nothing new; earlier this month Starbucks added oatmeal, apple bran muffins, and multigrain rolls to the morning menu and within the next year, the company plans to broaden the lunch menu.
I'm excited to try the new breakfast offerings — the spinach feta wrap is one of my favorite hangover cures. How about you? Are you sick of the Starbucks sandwich talk, or will you enjoy the Piadinis?
In a last-minute change of heart, Starbucks has decided to keep its breakfast sandwiches on the menu. Last January the coffee giant announced that it would be pulling all of its breakfast sandwiches from stores this September. The reason? Their pungent smell interfered with the in-store coffee aroma. Now, Starbucks says it plans to modify the sandwich recipe, swapping the cheese and using less butter:
We are not reversing our decision to replace the breakfast sandwiches, but rather we are continuing to evolve our food offerings. We have found small ingredient changes that address the aroma issues of our current breakfast sandwiches, and have implemented these already.
This change comes in light of Starbucks's many Wall Street woes, which include closing 600 stores and trying to gain smoothie market share. No doubt the website that's petitioning to keep the hot breakfast item is ecstatic about the development. What are your thoughts?