When Starbucks announced it would be launching VIA, an instant coffee product, the food world collectively gasped. How could a premium coffee chain start selling instant coffee, a product with a notorious reputation for bad taste?
Today, the VIA brews were introduced in two markets, Seattle and Chicago. They've been the subject of much speculation, since, according to the VIA label, it's taken "decades to develop" the soluble, microground arabica beans. We couldn't wait to see how they matched up to the standard Starbucks drip. To see the results of our blind comparison, read more