To die for.
To promote its new Bud Light Lime cans, Anheuser-Busch is getting the word out through an interesting campaign that takes raunchiness to the next level. The online commercial features confessions of people who claim they enjoy "getting it in the can." Industry vets have called the spot a "wannabe viral video" that's "crude" and "juvenile." Personally, I was entertained the first time I saw it Read more
In the mood for a brew? Be forewarned, a cold one could cost you. Anheuser-Busch InBev and MillerCoors have both announced plans to hike beer prices. Falling sales and higher costs of commodities like barley and hops have forced them to compensate by raising prices. In a statement Tuesday, US-Belgian company Anheuser-Busch InBev said it will raise stickers "across different price tiers" in "a Read more
Americans may love kicking back with beer, but times are tough. That's why an increasing number of beer drinkers are swapping their microbrews for what are called "subpremium" beers in the beverage industry. Anheuser-Busch has reported that its brands Busch and Natural Light have seen upticks in sales. Other beers — from Miller High Life to Milwaukee's Best to Hamm's to Keystone — have also Read more
Belgium's government collapsed today, but at least they can drink away their sorrows. An American treasure — Budweiser beer — is now Belgian. Perhaps baseball or apple pie will leave us next. For $52 billion Belgian company InBev purchased Anheuser-Busch, pledging to keep the North American headquarters in St. Louis, while cutting $1.5 billion in costs. The King's defection hits no place Read more
There is no other beer as quintessentially American as Budweiser. With its red, white, and blue label, the beer is known around the world as the American brew. But, how would you feel if the "great American lager" was no longer owned by an American company? Big time Belgian brewer InBev, which makes Stella, Becks, and many other brews, has offered to buy Anheuser-Busch's beer. Both Americans and Read more
In a recent survey conducted by The Nielsen Company on behalf of Anheuser-Busch, 95% of American adults think that, while inconvenient, ID checking is a worthwile way to reduce underage drinking. The survey was taken to determine how people view the effectiveness of ID checking. The survey also discovered that 94% of the people think that those who sell alcohol should be trained to spot fake IDs. Read more
I would say the true age of organics has arrived!!!! Anheuser-Busch is testing the waters of brewing organic beer. I don't know, it just seems odd to me...but there's organic wine, so why not beer. Two types of brews will be appearing in small test markets across the US. Look for the lager Wild Hops and Stone Mill Pale Ale. Anheuser-Busch, makers of Bud and Bud Light (not a good choice as Read more
Traditional beers are full of empty carbs and calories, so the drink has never been diet friendly. Recently, however, many national brands have been promoting their new "healthy" additions to their product lines — beers that are even more low calorie than their light options. Beers that are low calorie are also low in alcohol content, and some say their taste leaves something to be desired, but Read more
