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Tough Times Boosting Budget Beers
Americans may love kicking back with beer, but times are tough. That's why an increasing number of beer drinkers are swapping their microbrews for what are called "subpremium" beers in the beverage industry.
Anheuser-Busch has reported that its brands Busch and Natural Light have seen upticks in sales.
Will You be Upset If Belgian Company Buys Budweiser?
There is no other beer as quintessentially American as Budweiser. With its red, white, and blue label, the beer is known around the world as the American brew. But, how would you feel if the "great American lager" was no longer owned by an American company?
Can I See Some ID?
In a recent survey conducted by The Nielsen Company on behalf of Anheuser-Busch, 95% of American adults think that, while inconvenient, ID checking is a worthwile way to reduce underage drinking. The survey was taken to determine how people view the effectiveness of ID checking. The survey also discovered that 94% of the people think that those who sell alcohol should be trained to spot fake IDs.
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Beer Prices on the Rise; Budweiser Goes Global
In the mood for a brew? Be forewarned, a cold one could cost you. Anheuser-Busch InBev and MillerCoors have both announced plans to hike beer prices.
Bud Light's "In the Can" Commercial Aims Below the Belt
To promote its new Bud Light Lime cans, Anheuser-Busch is getting the word out through an interesting campaign that takes raunchiness to the next level. The online commercial features confessions of people who claim they enjoy "getting it in the can."
Industry vets have called the spot a "wannabe viral video" that's "crude" and "juvenile."
Corona Introducing 24-Ounce Cans
This news might come as a surprise to Anheuser-Busch, but Bud Light lovers aren't the only ones who like to get it in the can. So do Corona drinkers. Crown Imports, the importer and distributor for the popular Mexican beer, plans to roll out 24-ounce, single-serving cans of Corona and Corona Light.
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