To die for.
News
1 Kellogg's Testing Logo Corn Flakes in the UK
Video
2 Pepsi Draws Controversy For Amp Drink iPhone App
Food News
3 New Starbucks Logo: Love It or Hate It?
Food News
4 Diet Pepsi Shows Off Its New Slender Figure at Fashion Week
Food News
5 Kraft's Macaroni and Cheese Has a New Look
burritos
6 Chipotle Sets a New Gold Standard
Here again, more work tips and strategies from this week's episode of The Celebrity Apprentice, "Unhappy Campers." This week's challenge was all about the branding and presentation of Camping World's merchandise, using RVs to sell the camping experience. And though it had some entertaining parts, yesterday's lackluster episode was missing in the usual drama and scheming that has made the show so Read more
What else is new at Chipotle besides its fast-casual Asian concept? Why, a new gilt look! The Mexican grill announced today that, for the next four months, it'll switch from its well-recognized silver foil burrito wrapper to one that's colored gold. The point behind the marketing-minded switch? To call attention to its "gold ingredients" and mission statement of "Food With Integrity," made with Read more
The iconic blue box of macaroni and cheese has got a new look. Kraft Foods and design firm Landor Associates have revealed an updated package for the wildly popular Kraft Macaroni and Cheese. The box is still blue, but it has a noodle smile that will become an extension of the brand's new multimillion-dollar advertising campaign. For well-known food products like Kraft's Mac and Cheese, a Read more
Who's the first star to make an appearance this Winter at New York Fashion Week? Why, none other than iconic brand Diet Pepsi, which has debuted a slender new look. According to PepsiCo, the "taller, sassier new Skinny Can" is a "celebration of beautiful, confident women" and will be available come March, alongside the classic can, which won't be going away. The redesign's already been met with Read more
Want to see what the future of Starbucks looks like? Well, now you can. In honor of the coffee titan's 40th anniversary this March, the corporation will introduce a newly redesigned logo. And — gasp! — it doesn't include the word "Starbucks" or "coffee." The evolved logo, released today, still maintains the company's signature siren, but it is no longer bordered by a circle that reads Read more
Love her or hate her, you have to acknowledge that Kim Kardashian (and the rest of the Kardashian brood) know the business of branding. Last month Savvy readers were enraged by Kim and her sisters' partnership with a prepaid debit card that is aimed at the young set and rife with monthly fees, but how well do you know what else Kim has been endorsing? Take this quick quiz to see how you Read more
I turned on the Today Show this morning while I was getting ready and caught a segment that made me want to put a little more thought into my outfit. Branding expert Martin Lindstrom was on to talk about how we should all build a personal brand that will help us stand out in a crowd. Celebrities like Donald Trump, Martha Stewart, and let's face it Lindsay Lohan, leverage their names for success Read more
Looks like Burger King isn't the only food brand that toes the line between cutting-edge and crass. PepsiCo, the maker of new energy drink Amp, has gotten flack for its latest iPhone launch. "Amp Up Before You Score" is a free iPhone application that offers young men pointers on how to get in bed with 24 different types of women. Selections include "Sorority Girl," "Treehugger," and "Punk." Amp Read more
From Chanel suckers to LV-inspired cupcakes, fashion labels and food have been teaming up in unusual ways. But this trend may be headed in a direction that even the most brand-beset consumers couldn't have comprehended. In an effort to quash imitators, cereal brand Kellogg's is developing laser technology in the UK to burn its logo onto individual Corn Flakes. "Now you'll always be able to tell Read more
Relax on a hot day with this cooling vegetarian wrap — Vegetarian Times Cheers! Here are four skinny cocktails to start your Friday the right way — Self The weird stuff lurking in your milk, olive oil, and other "good-for-you" foods — Prevention It's National Burger Month; here are healthy ways to celebrate — Daily Spark Are you getting these eight essential nutrients in your diet on Read more
