Burger King Tests Out Delivery


Updated 01/13/12 1:33 PM · Posted by · 3 comments

Burger King Tests Out Delivery in America

It's no secret that Burger King's been struggling to keep its number two spot at the top of the fast-feeder chain. Perhaps its latest strategy will create some much-needed buzz: the chain is testing out delivery in America. Burger King's currently testing delivery service with four restaurants in the Washington DC area, and will quickly expand to 16 different stores before the end of this month. Read more

Burger King Hopes to Reclaim Its Throne With New Fries


Updated 12/02/11 1:20 PM · Posted by · 5 comments

Burger King Offers New French Fries For Free

Like condiments, french fries are ripe for a makeover. Just ask the top fast food chains: in the past year, Jack in the Box has overhauled its fries to mimic those at McDonald's, and Wendy's has announced that its new fries are actually better than those from the Golden Arches. The latest chain to jump on the french fry reformulation bandwagon? None other than Burger King. The number two Read more

Burger King's Now On Board the Oatmeal Train


Updated 08/25/11 4:40 PM · Posted by · 1 comment

Burger King Serves Oatmeal

We were just pondering the next big health food trend — and perhaps one to consider is oatmeal, bearing in mind the pivotal role it's taken on as the star of morning menus at Starbucks, Jamba Juice, McDonald's, and other fast food chains. Oatmeal's looking like the big cash cow in fast food's breakfast wars. The latest big chain on the oatmeal breakfast train? Burger King, which debuted its Read more

Finally! Burger King's Dethroned Its Weird Monarch Mascot


Updated 09/18/11 11:39 PM · Posted by · 1 comment

Burger King Ditches King Mascot

The king is dead! At least in the world of Burger King commercials. Today, the number-two fast food restaurant announced that it's canning that creepy, crowned character that's been in commercials since 2003. The reason? "Our new marketing approach is more food-centric," BK spokesperson Miguel Piedra explained. In place of the king's odd but humorous appearances, new Burger King commercials, Read more

Burger King Hopes to Change Its Message — and Fate


Updated 04/15/11 6:31 PM · Posted by · 3 comments

Amidst Falling Sales, Burger King Changes Strategy

It's been a lackluster year so far for Burger King: worldwide sales are in decline, and while archrival McDonald's expands its empire by 50,000 new hires, the number two fast food chain has quietly laid off 375 US workers. But the King's not giving up his crown anytime soon. The company has plans to overhaul everything from its strategy and management to its menu items and pricing. Burger King Read more

Taste-Off! Burger King vs. McDonald's Chicken Nuggets


Updated 11/26/11 5:29 PM · Posted by · 21 comments

BK Chicken Tenders vs. McDonald's Chicken McNuggets: Which One Is Better?

"Crispy. Tender. New," the Burger King website declares of its latest menu item, BK Chicken Tenders. Funny: they might've been new on the BK lineup, but we could've sworn we'd seen them somewhere. Oh, right, on the menu at every McDonald's worldwide for the last three decades as Chicken McNuggets. Much like the BK Breakfast Muffin was to the McDonald's Sausage McMuffin, the BK Chicken Tenders Read more

Burger King CEO Thinks His Food Is Better Than England's


Updated 03/14/11 4:51 PM · Posted by · 2 comments

Burger King CEO Thinks His Food Is Better Than England's

I wonder what Prince William and Kate Middleton would say about this zinger. Burger King's CEO, Bernardo Hees, is in deep water over calling English food "terrible" and British women "unattractive." Hees told a group of University of Chicago students: "The food is terrible, and the women are not very attractive (in England). Here in Chicago, the food is good, and you are known for good-looking Read more

Yummy Links: From Marmalade to Beer


Updated 01/14/11 11:30 AM · Posted by YumSugar · 0 comments

Campbell's Soup Expands to China, and More Food News

Over in the UK, marmalade's in deep decline. — Daily Mail This year, Starbucks will venture into India . . . — Wall Street Journal . . . and Seattle's Best Coffee will be everywhere. — Ad Age Essential last suppers in every state. — Eater Jamie Lauren says she was misrepresented on Top Chef. — The Feast How Zagat Las Vegas beat out Zagat New York. — Grub Street NY Campbell's Soup is Read more

Have You Got a Thing For Burger King?


Updated 01/11/11 2:33 PM · Posted by · 0 comments

Burger King History, Facts, and Trivia

Yesterday, Burger King introduced its breakthrough Jalapeño & Cheddar BK Stuffed Steakhouse, fast food's first-ever foray into stuffed burgers, thereby alerting me to an aching desire I never even knew existed. Although I haven't tried the coveted item — yet, I did live vicariously through Burger King corporate, who sent over an entertaining and distracting View-Master toy filled with the Read more

Burger King Offers Fast Food's First-Ever Stuffed Burger


Updated 01/12/11 4:35 AM · Posted by · 8 comments

Burger King Offers Fast Food's First-Ever Stuffed Burger

The fast-food burger business just got hotter. This morning, Burger King announced that it's offering fast food's first-ever stuffed burger, the Jalapeño & Cheddar BK Stuffed Steakhouse. "In it. Not on it" will be the chain's slogan for the new product, which is "flavored from the inside out" with beef stuffed with bits of jalapeño peppers and cheddar cheese. The hamburger, priced at Read more