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Campbell's Emphasizes Oodles of Noodles With New Campaign

YumSugar — Thu, 29 Oct 2009 11:30:02 -0700

To commemorate the 75th anniversary of its celebrated chicken noodle soup, food company Campbell's has really used its noodle. Yesterday, the 140-year-old company launched a bold campaign called "Slurp" to get consumers to think about its staid soup in a new way.

To promote the fact that there are 32 feet of egg noodles in every can of its chicken noodle soup, the corporation partnered with ad agency BBDO New York and Traction Creative. They've erected a giant billboard with a 54-foot noodle coming out of it, which appears to be slurped by a mannequin standing in a window three stories above.The billboard is near Manhattan's Times Square and will be displayed on the corner of 7th Avenue and 53rd Street for the next four weeks, where it will attract plenty of attention in a high-traffic area.

The campaign is cute - I only wish I could see the billboard in person! - and I learned something new (I would never have guessed there are 32 feet of noodles in every Campbell's can). What do you think of the marketing effort? Does it make you want to buy Campbell's chicken noodle soup?

Source: Flickr User Vagamundos

Chicken Noodle Soup Two Ways - Beginner and Expert

YumSugar — Wed, 18 Mar 2009 03:30:22 -0700

Every year, I try my hardest not to get sick during cold season, but inevitably I always do. This month, it hit me hard, and I spent a lot of time drinking lemon honey water. I craved mostly refrigerated Cuties and classic chicken noodle soup by the bucket. I keep two recipes handy: a super-easy one for me to make when I really only want to be in bed, and a ridiculously therapeutic one that's made from scratch. Warm yourself or a loved one with either soup when you read more.

Beginner Classic Chicken Noodle Soup
From Better Homes and Gardens

Ingredients

4-1/2 cups chicken broth
1 cup chopped onion (1 large)
1 cup sliced carrot (2 medium)
1 cup sliced celery (2 stalks)
1 teaspoon dried basil, crushed
1 teaspoon dried oregano, crushed
1/4 teaspoon ground black pepper
1 bay leaf
1-1/2 cups dried medium egg noodles
2 cups chopped cooked chicken

Directions

In a 3-quart saucepan combine broth, onion, carrot, celery, basil, oregano, pepper, and bay leaf. Bring to boiling; reduce heat.
Simmer, covered, for 5 minutes.
Stir in uncooked noodles. Return to boiling; reduce heat.
Simmer, covered, for 8 to 10 minutes or until noodles are tender but still firm and vegetables are just tender. Discard bay leaf. Stir in chicken; heat through.

Makes 4 main dish servings.

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Expert Classic Chicken Noodle Soup
From Food and Wine

Ingredients

One 3-pound chicken, neck reserved
3 1/2 quarts water
4 carrots-2 coarsely chopped, 2 sliced 1/4 inch thick
4 celery ribs-2 coarsely chopped, 2 sliced 1/4 inch thick
1 unpeeled onion, quartered
1 large unpeeled garlic clove, smashed
1 teaspoon whole black peppercorns
1 large fresh bay leaf
6 parsley sprigs
2 thyme sprigs
Kosher salt
1/2 pound thin egg noodles
1/4 cup finely chopped flat-leaf parsley

Directions

In a stockpot, combine the chicken and neck, water, chopped carrots and celery, onion, garlic, peppercorns and herbs; bring to a boil.
Cover partially and simmer over low heat for 30 minutes.
Transfer the chicken to a plate. Discard the skin. Pull the meat off the bones, cut into 1/2-inch pieces and refrigerate.
Return the bones to the pot. Simmer for about 1 hour.
Strain the broth into a bowl and rinse out the pot. Return the broth to the pot and boil until reduced to 8 cups, 30 minutes. Season with salt.
Add the sliced carrots and celery to the broth, cover and simmer until just tender, 12 minutes.
In a saucepan of boiling salted water, cook the noodles; drain and cool under running water.
Add the noodles, chicken and parsley to the pot and bring to a simmer. Serve hot.

Serves 6.

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Fast & Easy Dinner: Chicken Noodle Soup With Dill

partysugar — Wed, 07 Jan 2009 07:45:41 -0800

There is nothing quite as comforting as chicken soup: it's soothing, warming, and simply scrumptious. You don't need all day to make a pot of this restorative soup; this recipe comes together in under an hour.

Whole-wheat egg noodles make it a healthy variation, while minced ginger and dill add a delightful freshness. To check out the recipe for this classic soup, read more.

Chicken Noodle Soup With Dill
From Eating Well

Ingredients

10 cups reduced-sodium chicken broth
3 medium carrots, diced
1 large stalk celery, diced
3 tablespoons minced fresh ginger
6 cloves garlic, minced
4 ounces whole-wheat egg noodles (3 cups)
4 cups shredded cooked skinless chicken breast (about 1 pound)
3 tablespoons chopped fresh dill
1 tablespoon lemon juice, or to taste

Directions

Bring broth to a boil in a Dutch oven.
Add carrots, celery, ginger and garlic; cook, uncovered, over medium heat until vegetables are just tender, about 20 minutes.
Add noodles and chicken; simmer until the noodles are just tender, 8 to 10 minutes. Stir in dill and lemon juice.

Serves 6.

NUTRITION INFORMATION: Per serving: 267 calories; 4 g fat (2 g sat, 1 g mono); 90 mg cholesterol; 18 g carbohydrate; 38 g protein; 2 g fiber; 329 mg sodium; 330 mg potassium.
Nutrition bonus: Vitamin A (104% daily value).
1 Carbohydrate Serving

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Simple Tip: Use Parmesan Rinds to Flavor Soups

partysugar — Mon, 19 Oct 2009 11:30:12 -0700

Good-quality cheese is expensive and if I'm going to purchase a wedge of imported Italian Parmesan cheese, I like to use the entire chunk - including the rind. Luckily, I learned a long time ago that the rinds can be used to season soups and stews. Once you've grated all the cheese off, wrap the rind tightly in plastic wrap and throw in the freezer. The next time you make minestrone, chicken noodle soup, or any other Italian-style, stock-based soup or light stew, simply toss the rind in. It will melt and seep a nutty, cheesy goodness into the soup. How easy is that?!

Do you reserve and reuse cheese rinds? Tell us how below!

Let's Dish: What Foods Do You Eat When You're Sick?

YumSugar — Thu, 01 Oct 2009 13:00:47 -0700

There's a nasty cold going around the Sugar office, which makes me want to whip up a big vat of chicken noodle soup. Though honestly, chicken soup isn't something I crave when I'm sick - unless I have a stomach flu, in which case, chicken broth is basically all I can eat.

Assuming you can keep food down and you're not nursing a hangover, what comforting foods do you use to defeat a cold or get over an illness?

Source: Flickr User Robert Couse-Baker

Cheese Please! Some Comfort Foods Span Generations

YumSugar — Mon, 03 Aug 2009 06:50:15 -0700

Do you crave ice cream or feel comforted by mac and cheese? You're not alone. These classic American treats are considered comfort foods by eaters of all ages. According to a new survey by the Center for Culinary Development and Packaged Facts, certain comfort foods span generations from Baby Boomers to Generation X and Gen-Yers.

The survey of 3,700 people found that sweets top the list of comfort foods, no matter how old you are - and even more so if you're female. But there were also some interesting discrepancies in what different generations consider comforting. Keep reading

Kate Moss Penning Cookbook

YumSugar — Mon, 06 Apr 2009 11:30:49 -0700

Britain's leading ladies seem to have caught the culinary bug: First it was Gwyneth Paltrow, then Liz Hurley, and now it's Kate Moss.

According to the Mirror, the world fashion icon is working on a Jewish cookbook. Inspired by friend Stasha Palos, who recently authored a Jewish cookbook, the supermodel has "fallen in love with the idea of doing something similar, with a unique Moss twist." Sources say she's aiming to be the first supermodel ever to release a cookbook, and has been "trying her hand at everything from chicken noodle soup to salt beef and potato latkes, nondairy pareve carrot and honey cakes."

While I'd buy a book by Kate Moss on personal style, I think I may pass on her recipes. Still, it's comforting to know that a waif-ish supermodel has a love of food and the kitchen. How do you feel about Kate's move? Would you buy her cookbook?

Update: A rep for Moss tells People that, despite the rumors, the supermodel is definitely not writing a cookbook: “We do not know where it came from but it is definitely false.”

Source

Let's Dish: What Foods Do You Eat For Good Luck?

YumSugar — Wed, 18 Mar 2009 15:00:23 -0700

Maybe it was the luck of the Irish, but yesterday's festivities got me thinking about fortuitous foods. Whenever anyone in my family travels, my mother prepares a large pot of Ping An Mien, the Chinese chicken noodle soup pictured above, for safe travels. Before my friend Jaime ran her first marathon, she had to eat a certain dish at her favorite Italian restaurant for good luck, and many Southerners will tell you they can't start a new year on the right foot without black-eyed peas. Tell me, what are your lucky foods?

Reader Recipe: Asian Stroganoff/Drunken Noodle Combo

YumSugar — Tue, 22 May 2007 06:58:32 -0700

I love looking through my pantry and "inventing" recipes with the resources at my fingertips. Sometimes you end up with a fantastic creation that you might not have tried before. Over in the Lite'n it Up recipe group, TeamSugar member mymaria posted a pantry creation that she calls Asian Stroganoff/Drunken Noodle Combo - and from the looks of it, it looks like a pantry hit! It's a hearty egg noodle dish full of ground turkey, sautéed veggies inside of a sweetened soy flavoring. I can't wait to try this one at home and suggest you do the same! To check out the recipe, read more

Asian Stroganoff/Drunken Noodle Combo
Recipe Submitted by mymaria

I played around with a combination of recipes I already had lying around and what I had hanging around in my fridge and pantry and came up with this recipe. It's a cross between a stroganoff and drunken noodles I would say:

cooking spray
1/2 medium onion, chopped
1/2 red pepper, chopped
1/2 green pepper, chopped
1/2 lb ground turkey
1 egg
1 cup chicken stock*
2 tbs cup low sodium soy sauce
3 tbs mirin
1 tbs brown sugar
broad egg noodles, cooked according to package directions**
1/2 nori sheet, diced
2 tbs sesame seeds, toasted

Cook noodles according to package instructions. While noodles are cooking, saute onion and peppers over medium high heat until onions are soft. Add ground turkey and continue cooking until it is no longer pink. Once it almost cooked all the way, add egg and scramble and mix into mixture until thoroughly cooked. Meanwhile, combine sauce ingredients (chicken stock through brown sugar). For each serving, use large bowl and place noodles, then meat/vegetable mixture, then pour sauce and then sprinkle with sesame seed/nori mixture. Ratio of noodle/meat to sauce is so there is liquid but it's not really soup like, but of course, serve according to taste. Enjoy!

* I always use Better than BouillonTM products to make my stock. Highly recommend using this product if you don't already use it.
** I always use the No Yolk noodles, great taste and less choleterol and fat than regular egg noodles.

Soup's On: Smoky Chicken Chowder

partysugar — Thu, 04 Oct 2007 11:43:29 -0700

While chicken noodle soup is always comforting, it's nice to experiment with exciting variations of the classic recipe. This week I decided to make a spicy, chicken chowder chock full of chunky vegetables. To enhance the creamy texture, I used fresh corn and pepper jack cheese in this one pot meal. This soup takes about an hour and half to make, so it's not one for when you are hungry and need food fast. To take a look at the steps it took to make this delicious soup, just read more

Smoky Chicken Chowder
From Gourmet magazine

3 medium onions, chopped (about 2 1/2 cups)
1/2 cup vegetable oil
1 large russet (baking) potato
3 garlic cloves, minced
1 fresh jalapeño chili, seeded and minced fine (wear rubber gloves)
1/4 cup all-purpose flour
3 cups chicken broth
2 cups heavy cream
3 plum tomatoes, seeded and cut into 1/4-inch dice (about 1 cup)
2 cups fresh or frozen corn
1 cup shredded Monterey or pepper Jack cheese (about 4 ounces)
1 tablespoon chopped fresh flat-leaved parsley leaves
1/2 canned chipotle chili in adobo sauce*, minced fine (about 1 teaspoon)
1 1/2 whole boneless cooked chicken breasts(about 1 pound), skin and fat removed and meat cut into 1/2-inch dice

In a 6-quart heavy kettle cook the onions in oil over moderate heat stirring, until softened.
Peel and cut potato into 1/4-inch dice. To kettle add potato, garlic, and jalapeño and cook stirring, 1 minute.
Stir in flour, and cook over moderately low heat, stirring 2 minutes.
Whisk in 2 cups broth and heavy cream and bring to a boil stirring.
Add tomatoes, corn, Monterey Jack, parsley, chipotle, and chicken and simmer, stirring occasionally and adding enough of remaining cup broth to thin soup to desired consistency, 20 minutes, or until vegetables are tender. Season soup with salt and pepper.

Makes 8 cups.

*available at Hispanic markets and some specialty foods shops

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