A Day in the Life of Lee Schrager


Updated 08/22/11 1:28 PM · Posted by YumSugar · 1 comment

Lee Schrager Daily Life

Lee Schrager is the mastermind behind the nation's biggest food events, including the upcoming New York City Wine and Food Festival. Here's what he did on Saturday, Aug. 20. 6:00 a.m.: I was up and ready for the day in East Hampton, waiting for my yoga instructor to begin our morning class. I’ve been doing yoga at the house for the last three Summers with Corey, who is the ex-boyfriend of my Read more

Meet Lee Schrager, the Mastermind Behind SOBE


Updated 02/24/11 1:05 PM · Posted by · 0 comments

Lee Schrager Talks About the 10th Anniversary of the South Beach Wine and Food Festival

Earlier today I sat down with the friendly and talented Lee Schrager, the man who created the South Beach Wine and Food Festival. This weekend marks the 10th anniversary of the food industry's Spring break, and Schrager has much to celebrate. In the past 10 years, the event has grown from a couple hundred attendees to over 20,000. Here's how our conversation went down. YumSugar: How will this Read more

Let's Dish: What's the Craziest Place You've Ever Partied?


Updated 03/02/11 2:39 PM · Posted by · 6 comments

South Beach Wine and Food Festival's 10th Anniversary Party

The South Beach Wine and Food Festival is like Spring break for the food industry, so naturally, a lot of partying goes on. The most outrageous event that happened over the weekend was the 10th anniversary celebration, Let Them Eat Cake. There were 15 hand-crafted designer cakes, an endless amount of champagne, a wide variety of food, ice sculpturists, and tons of celebrity chefs (it was hosted Read more