Also, what's with the weird overplucked brows? I never noticed them until now.
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We're all feeling the effects of the recession right now, and many of us have had to buckle down on how much we spend. Since nutritious and wholesome food costs more, we may not be able to afford it, and are turning toward cheaper alternatives. People who were used to frequenting pricier sit-down restaurants are now opting for crappy fast food to save money.
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A recent UK poll indicates that Gordon Ramsay Holdings is the most admired restaurant brand in Great Britain. The restaurant group of the famed chef and TV personality Gordon Ramsay topped the list of restaurant chain operators in a survey by consulting firm Allegra Strategies, beating McDonald's, which ranked number three, by two spots.
Ramsay owns 11 restaurants in the UK alone, plus three pubs, as well dining spots in New York, Los Angeles, Prague, Versailles, Dubai, and Tokyo, among others.
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Next month, number one fast-food giant McDonald's will unveil a redesign of all its food products around the world. In what the corporation calls "the most comprehensive rollout in the brand's history," all 118 countries with McDonald's restaurants will launch new designs that advertise the chain's high-quality ingredients. The packaging, developed by UK marketing firm Boxer, draws attention to fresh ingredients and preparation: The new Big Mac box includes images of an onion, slices of cheese, a head of lettuce, and a freshly made hamburger, with the words "100 percent beef" and "all-beef patties" inscribed on the box.
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Top fast food chain McDonald's announced its third-quarter earnings today, and made reassurances that it would continue its efforts to be "recession-resistant."
The corporation made sure to squash swirling rumors that its dollar menu may become a thing of the past. There will, in fact, still be a dollar menu.
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I've heard of ass-vertising, but gut-vertising? I don't think Micky D's would be pleased.
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The economic downturn has forced many people to save money on food in unconventional ways, from reinventing leftovers to organizing food swaps. However, one man may have crossed the line when it comes to creativity.
Shawn Pannullo was arrested in Vero Beach, FL, for trying to pay for his McDonald's meal with pot.
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In an effort to further promote its new McCafé coffee bars, fast-food chain McDonald's has released a new set of clips that make fun of the coffeehouse scene popularized by Starbucks, billing it as a stuffy store overrun with brooding intellectuals.
This isn't the first of the campaign against Starbucks: Earlier this year, we took notice of the new McDonald's site Unsnobbycoffee.com, which touts McDonald's coffee as simple, easy, and unpretentious when compared to Starbucks. The new commercials take this concept one step further.
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