http://www.yumsugar.com To die for. en http://www.yumsugar.com/2673804 <a href="http://www.yumsugar.com/2673804"><img width=160 height=51 src='http://media.onsugar.com/files/upl1/1/15259/02_2009/ad94542222e267d8_joyofcookingfoods.large.jpg'></div></a><p><span class="inline left"></span>First published in 1931, the <a href="http://search.barnesandnoble.com/Joy-of-Cooking/Irma-S-Rombauer/e/9780743246262/?itm=2" target="_blank">Joy of Cooking</a> has been considered the definitive cookbook for more than the last half-century, and is credited with helping to demystify cooking for home chefs. But the culinary classic is now <a href="http://adage.com/article?article_id=133624" target="_blank">poising itself to become the star of another market</a>: the frozen-food segment.</p> <p><a href="http://www.bellisiofoods.com/" target="_blank">Bellisio Foods</a>, the company behind <a href="http://www.michelinas.com/" target="_blank">Michelina's</a> meals, is testing a <a href="http://www.joyofcookingfoods.com" target="_blank">Joy of Cooking line</a> in 3,500 grocery stores in 23 markets, including Boston, Louisville, Orlando, and Rochester. </p> <p>I'm not sure how I feel about this. Perhaps the Joy of Cooking has, ahem, oversimplified itself. Should it change its name to the "Joy of Reheating"?</p> <p><span style='font-size:10px !important;'><a href="http://www.joyofcookingfoods.com" target="_blank">Source</a></span></p> <!-- no strip poll --><form action="/2673804" method="post" id="epoll_view_voting"> <div><div class="poll"> <div class="vote-form"> <div class="choices"><div class="form-item"> <label>Joy of Cooking Frozen Meals: Love It or Hate It?</label> <div class="form-item"> <label for="id-0-2673804" class="option"><input type="radio" id="id-0-2673804" name="edit[choice]" value="0-2673804" class="form-radio" /> Love It</label> </div> <div class="form-item"> <label for="id-1-2673804" class="option"><input type="radio" id="id-1-2673804" name="edit[choice]" value="1-2673804" class="form-radio" /> Hate It</label> </div> <div class="form-item"> <label for="id-2-2673804" class="option"><input type="radio" id="id-2-2673804" name="edit[choice]" value="2-2673804" class="form-radio" /> Undecided</label> </div> </div> </div><input type="hidden" name="edit[nid]" id="edit-nid" value="2673804" /> <span class='button'><span><input class='fancybutton' type='submit' name="op" value="Vote" class="form-submit" /></span></span> </div><input type="hidden" name="edit[form_id]" id="edit-form_id" value="epoll_view_voting" /> </div> </div></form> <!-- no strip poll --> http://www.yumsugar.com/2673804#comment poll news Love It or Hate It frozen foods Joy of Cooking Bellisio Foods Michelina's Thu, 08 Jan 2009 16:15:24 -0800 YumSugar http://www.yumsugar.com/2673804