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Nickelodeon
What Do You Think Of SpongeBob Fruit?
In order to get children more interested in fruit, SpongeBob SquarePants and Dora the Explorer now appear on packs of apples, pears, cherries, nectarines and even edamame (soybeans).
"My goal is to have every fruit a kid would want to eat with a Nickelodeon character," says Sherice Torres, licensing vice president at Nickelodeon. "We're trying to see how many places we can use our characters to encourage kids to eat more fruits and vegetables."
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