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For Red Mango and Pinkberry, It's Pomegranate War
Last Thursday, frozen yogurt chain Red Mango announced that it would be partnering with pomegranate juice pioneer, POM Wonderful, to debut its first new flavor, Pomegranate by POM Wonderful.
But someone else had the same idea: Red Mango's biggest rival, cult favorite Pinkberry. New York magazine's food blog first reported that the rival chain's pomegranate flavor is slated to hit stores Nov.
Taste Test: POMx Iced Coffee
Pomegranates may have been around for thousands of years, but it wasn't until a few years ago that the fruit took off with the launch of pomegranate drinks such as POM Wonderful. Suddenly, the ubernutritious specimen became the world's hottest fruit. Its tart, brambly flavor began appearing in everything from cocktails to salad dressing.
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