To die for.
Since debuting its latest series of advertisements, Pepsi Max might want to consider renaming itself Pepsi Maximum Controversy. Pepsi Max, a one-calorie drink alternative to Pepsi and Diet Pepsi sodas, collaborated with agency BBDO Dusseldorf to release a new set of print ads that depict a single, lonesome calorie committing suicide, often in violent ways. They include scenes that involve Read more
Pepsi Next, which rolled out nationally March 26, is the newest addition to the Pepsi family. The so-called "midcalorie soda" is targeted toward drinkers who are cutting back on sugar, a dietary trend that's been holding steady in recent years. It's made with a combination of high-fructose corn syrup, aspartame, and sucralose, and has 60 percent less sugar than regular Pepsi. As someone who's Read more
Sex sells — especially for Super Bowl ads — and year after year, major companies try to get away with the raciest, steamiest ads possible, often at the expense of women. Cars, food, technology — it doesn't matter what the product is; these ads throw in a hot, skin-baring woman for distraction and buzz. Ahead of the big game tomorrow, let's look back at some of the most scandalous ads in Read more
