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Starbucks
Starbucks To-Go Cold Cup Tumbler: Love It or Hate It?
Even before my afternoon stint as a barista, I was an enthusiastic fan of Starbucks. I go there on an almost daily basis, and often bring in my reusable Starbucks "to go" tumbler. When I first bought it, I had the manager at my local store use a Sharpie to scribble shorthand for my regular order on the side (genius!).
VIA Instant Coffee to Arrive in Starbucks Stores Nationwide
If you're a frequent or occasional instant coffee drinker, look out for a new kind of brew coming to a store near you. On Sept. 29, Starbucks will be rolling out its much-discussed instant coffee, VIA, in stores across the US and Canada.
My Afternoon as a Starbucks Barista
Chaotic as things may appear behind a Starbucks counter, every drink is made custom and to order in a systematic, organized way. I know this because I spent an afternoon as a Starbucks barista. Laurel Village Starbucks store manager Deanna Barbagiovvanni put me to work yesterday behind the espresso machines.
Christian Siriano to Collaborate With Starbucks
Starbucks' free pastry promotion may be over — but the coffee chain's slated to announce even more exciting news.
New York magazine reports that Project Runway winner Christian Siriano has plans to unveil a partnership with Starbucks for the upcoming holiday season.
Because further details about the collaboration have not yet been released — and news organizations have been barred from reporting them until Nov.
Starbucks to Give Away Gratis Pastries Tomorrow
Last month, Starbucks completely overhauled its food menu, to focus on all-natural ingredients, and now, the company wants you to try them for free.
From opening until 10:30 a.m. tomorrow, print or show this flyer on your mobile device at any participating US location, and you'll get a free pastry of your choice with the purchase of a beverage.
Starbucks Renames Several Stores
This year alone, Starbucks has put its name on everything from instant coffee to super-premium ice cream, so it comes as a surprise that the corporate coffee titan is now moving to get rid of its name. The Seattle Times reports that the company is conducting a test to remove its ubiquitous name and mermaid logo from at least three of its Seattle stores and replace it with new names that emphasize the coffeehouses' surrounding neighborhoods. The first test location is slated to reopen next week bearing the new name 15th Avenue Coffee and Tea.
Starbucks Focuses on Healthy Menu Items
At the beginning of the month, Starbucks announced it would be rolling out a new "Real Food. Simply Delicious" campaign on June 30 to highlight its focus on all-natural ingredients. Starbucks has reformulated 90 percent of its baked goods to make them free of high-fructose corn syrup, artificial flavors, food coloring, and some preservatives.
One Million Customers Double-Charged at Starbucks
Starbucks recently lowered some prices on its drink menu, but now the chain is making headlines for just the opposite — double-charging customers for their purchases. On Friday, May 22, and half of Saturday, May 23, the coffee chain unknowingly double-charged a million customers in 7,000 stores for their debit and credit card purchases. Starbucks explained that most of its customers never noticed the "settlement processing error" — although consumers' receipts indicated the correct amount had been deducted, later twice that figure was taken out of the buyers' accounts when stores settled the transactions at the end of the day.
Starbucks Aims to Be Healthier, Greener
America's largest coffee chain has decided to jump-start its own eco-friendly food revolution: Earlier this week, Starbucks announced it would be rolling out a new food menu on June 30 as part of its "Real Food. Simply Delicious" campaign. And yesterday, the chain said it would install new water faucets in its stores as part of an environmental initiative.
Starbucks Launches Massive Social Network Marketing Blitz
Adjusting coffee prices, introducing instant brews, offering value meals — what will Starbucks think up next? Answer: A slew of promotions on social networking sites. Starbucks has just launched a massive marketing effort, the first Starbucks campaign to truly take advantage of the power of social networking.
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