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Subway Poised to Surpass McDonald's in Locations

YumSugar — Mon, 21 Sep 2009 11:35:03 -0700

Could Subway be the world's new McDonald's? It sure looks that way. In the next few months, it will become the world's largest food chain. Although McDonald's has a total of 32,158 eateries worldwide, it has largely curtailed expansion efforts, preferring to hone in on existing store sales. Subway, on the other hand, has been multiplying exponentially, with outposts in China, Qatar, India, and France. This week, it's expected to exceed 31,800 total stores. At a time when restaurants and fast-food establishments are struggling, Subway turned a profit in the last year with its its $5 foot-long sandwich promotion. Yet in overall sales, McDonald's remains untouched. According to industry experts, the average US McDonald's generates $2.3 million in sales, compared to $445,000 for Subway. I'm surprised - I had no idea that Subway was so ubiquitous in other parts of the world. What about you? Would you rather patronize a Subway or a McDonald's?

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Michael Phelps Will Shine Again in Subway's Spotlight

YumSugar — Mon, 06 Jul 2009 11:51:11 -0700

Subway's ready to test the waters again with spokesperson Michael Phelps: This past Sunday during the US national swimming championships, the sandwichmaker began airing commercial spots starring the Olympic gold medalist. Phelps' year got off to a rocky start when a photo surfaced in February of him smoking marijuana out of a bong.

Within days, USA Swimming had suspended the Olympian from the sport for three months, and Kellogg's decided not to renew its contract with Phelps. Amidst the scandal, the swimming champion was able to hang onto his other major endorsement, Subway - by a thread.

The sandwich chain maintained it was sticking by Phelps, but removed all semblance of Phelps from its website as well as delayed his TV campaign slated for the beginning of the year. The commercials are to reveal that the swimmer - who, at the peak of training, eats as much as 10,000 calories a day - is a fan of Subway's meatball sandwich with jalapeños.

Do you think it's a smart move on Subway's part to hang onto Michael Phelps as a spokesperson?

Subway Still Backs Michael Phelps - Sort Of

YumSugar — Mon, 09 Feb 2009 11:16:22 -0800

Sandwich chain Subway isn't dropping Olympian Michael Phelps as a sponsor yet - but it has removed all semblance of the swimmer from its website, and plans to delay its first TV campaign starring the gold medalist, which was originally slated for early 2009.

This is the fast-food chain's response after a photo broke last week of the Olympian smoking a bong. Immediately following the news, Kellogg's dropped its endorsement deal with the swimmer, and we wondered whether Phelps's other food sponsor, Subway, would follow the cereal maker's footsteps. Indeed, Phelps, who was all over the company's SubwayFreshBuzz website, which highlights "fresh celebrities," is no longer featured. The restaurant chain said in an official statement:

Like most Americans, and like Michael Phelps himself, we were disappointed in his behavior. Also, like most Americans, we accept his apology. Moving forward, he remains in our plans.

Considering the backlash that followed when Kellogg's dropped Phelps (a petition to boycott all of the brand's products), it's a smooth move on Subway's part to hang onto the swimmer, but have him lay low for a while. What's your opinion of the sandwich chain's strategy? Were you surprised they didn't end his endorsement deal?

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Phelps Supporters Boycott Kellogg's Products

YumSugar — Fri, 06 Feb 2009 13:01:07 -0800

On Monday, a photo broke of Olympian Michael Phelps smoking marijuana out of a bong. The backlash was immediately palpable, with Kellogg's dropping its endorsement deal with the champion and USA Swimming suspending him from competition. Now supporters of Phelps, finding the reactions to be far too harsh, are taking matters into their own hands and petitioning to boycott Kellogg's products.

The online petition includes some amusing (and rather valid) points, such as the fact that "Kellogg's has profited for decades on the food tastes of marijuana using Americans with the munchies." Kellogg's was one of the first companies to bring Phelps on board for a mega-endorsement deal after he earned eight gold medals in last year's Summer Olympics. His splashy photo adorned boxes of Corn Flakes and Frosted Flakes.

Although non-food sponsors such as Omega and Speedo are standing by Phelps, I wonder if his other food sponsor, Subway, will do the same. What do you think of the scandal? Will you sign the petition to boycott the company's products?

Update: BuzzNewsRoom reports that Subway has removed all semblance of Michael Phelps from its website as it prepares to drop his endorsement deal.

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Domino's Baked Sandwiches Burn Subway

partysugar — Mon, 26 Jan 2009 10:15:52 -0800

Advertising campaigns in which one company slams a competitor are nothing new: There's the coffee war between Starbucks and Dunkin' Donuts, and the burger battle of McDonald's versus Burger King. The latest companies to publicly duke it out? Domino's Pizza and Subway. According to a taste test conducted and promoted by Domino's, consumers prefer their baked sandwiches over Subway's sandwiches by a two-to-one ratio. Subway quickly responded to the claims by sending Domino's a letter telling the pizza chain to stop airing the commercials. Then last week on national television, Domino's president David Brandon burned the letter. Subway has yet to comment on Domino's aggressive advertisement, and a lawsuit is likely.

After tasting Domino's baked sandwiches, I find it hard to believe they could beat out Subway's sandwiches in a blind taste test. I also think the behavior in the video is childish and immature. Burning a letter? It doesn't necessarily make me want to run to the nearest Domino's for a sandwich. Watch the video below and tell me what you think. Whose sandwiches do you prefer?

Biggest Headline of 2008: The Reign of Starbucks Fades

YumSugar — Fri, 19 Dec 2008 05:30:59 -0800

For the world's largest café chain, 2008 has been a bumpy roller coaster ride. This year, Starbucks made more than its share of headlines. Click on the slideshow to see more.

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The Year's Best Fast-Food Chain

partysugar — Tue, 16 Dec 2008 10:15:58 -0800

Well you voted and now the results are in: As part of our Best of 2008 coverage we asked you what your favorite fast-food restaurant is. Although there was no landslide win, the majority (24 percent) chose Subway. The popular sandwich chain has had a busy year - it's introduced flatbread sandwiches, signed on Michael Phelps as spokesman, and partnered with Starbucks.

We love the soft, doughy rolls filled with sandwich fixings, but after much deliberation, we've chosen Arby's as our editor's choice. When it comes to fast food, if fries aren't involved we're not interested. Arby's curly fries are the ultimate guilty pleasure. We love pairing them with the chain's incredible roast beef and cheddar sandwich and topping it off with creamy horseradish sauce. Do you eat at Arby's?

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Starbucks Has a New Strategy: Sell in Subway Shops

YumSugar — Mon, 15 Dec 2008 15:00:49 -0800

Hoping to put an end to hemorrhaging sales, Starbucks is moving full speed ahead with a new strategy. In addition to cutting workers' hours and streamlining recipes, the nation's largest coffee chain will be entering a partnership with the country's biggest sandwich franchise, Subway. Next month, select Subways will start selling Starbucks-owned Seattle's Best Coffee. In the six-month test launch, approximately 1,900 Subway sandwich shops will carry coffee blends, including the Seattle's Best Blend, Henry's Blend, and the 6th Avenue Bistro Blend. Subway has long wanted to tap into the morning market: earlier this year, Subway announced it would be rolling out a new line of cafés.

Still, I was taken aback to learn that it wouldn't be creating its own label. I'm also surprised to hear that, after closing 600 stores in 2008, Starbucks is expanding its coffee business yet again. Do you think it's a wise move? Would you hit up a Subway to get coffee?

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Michael Phelps Will Be the New Face of Subway

YumSugar — Mon, 24 Nov 2008 12:30:14 -0800

Move over, Jared. Subway's got a new guy in town, and his name is Michael Phelps. The mega-medal Olympian continues to score endorsements faster than his swimming records. He's now landed an exclusive fast food deal to represent Subway beginning early next year. As Phelps puts it:

Subway restaurants have always given me the options that I am looking for - whether that's healthy sandwiches before a big meet or the tasty meatball sub that I treat myself with. I was ready to take my Subway fandom to the next level - I really think of Subway as a champion food option.

The exclusive fast food deal has left many industry experts puzzled, considering the swimmer unabashedly campaigned for a relationship with McDonald's during the Summer games. But the announcement isn't the first surprise move by Phelps, who shocked everyone when he declined to appear on the cover of the Wheaties box - as many Olympic champions have done - in favor of endorsing Kellogg's Corn Flakes and Frosted Flakes. Do you think Phelps is an appropriate fit for Subway?

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Subway Introduces Flatbread Sandwiches

YumSugar — Thu, 13 Nov 2008 05:30:00 -0800

Today Subway has announced that, beginning next Monday, it will offer flatbread as an option for any of its existing sandwiches, and will also introduce two new sandwiches, Chicken Florentine and a Steak & Bacon Melt, made with flatbread.

In a departure from Subway's signature fresh-baked bread philosophy, the flatbread dough will be baked off premises, then supplied to Subway franchises and finished off in on-site ovens.

With this launch, Subway is attempting to make headway in a tight market that includes other chains such as Dunkin' Donuts and Quiznos, which both already carry flatbread sandwiches. Do you think Subway's new product will take off?

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