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Pepsi Targets Controversy With Suicidal Calorie Campaign
Since debuting its latest series of advertisements, Pepsi Max might want to consider renaming itself Pepsi Maximum Controversy.
Pepsi Max, a one-calorie drink alternative to Pepsi and Diet Pepsi sodas, collaborated with agency BBDO Dusseldorf to release a new set of print ads that depict a single, lonesome calorie committing suicide, often in violent ways. They include scenes that involve hanging, a gunshot, poison, and slitting of the wrists.
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For the Love of the Goo: Creme Egg Suicide
You guys better run to the store and pick up some
Biggest Headline of 2008: The Fall and Return of Robert Irvine
For Food Network star Robert Irvine, 2008 was dicier and more stressful than completing any challenge on Dinner: Impossible.
In February, news surfaced that the show's host had embellished his résumé. Many of Irvine's claims — that he was a KCVO Knight, awarded a castle by the Queen of England, attended the University of Leeds, and helped make the wedding cake for Prince Charles and Princess Diana — turned out to be made up.
Burger King's "Whopper Virgins" Film Causes Controversy
As far as controversy goes, one would have thought Pepsi's Suicidal Calorie ads would be hard to top, but a new campaign from Burger King is generating just as much buzz. On a new website, Whoppervirgins.com, Burger King is showing footage of Thai villagers and Transylvanian farmers taking their first bite ever of a hamburger. The film, which was made by Stacy Peralta, the director of acclaimed documentaries like Riding Giants, is being dubbed the world's "purest taste test."
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