To die for.
News
1 Starbucks to Introduce Via Instant Coffee
taste test
2 Taste Test: Starbucks VIA Instant Coffee
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3 Do You Drink Instant Coffee?
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4 VIA Instant Coffee to Arrive in Starbucks Stores Nationwide
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5 Starbucks's Latest For Summer: Iced VIA
Food News
6 Don't Like Starbucks's VIA? Then Get Your Free Coffee
Although Starbucks's instant coffee line, VIA, has been sold nationwide for over a year now, the coffee conglomerate wants more consumers to taste it. So much so that it's launched a new promotion, Taste Promise, encouraging coffee drinkers to try VIA. If you don't like it, Starbucks will send you a free 12-ounce bag of ground coffee. To participate in the campaign, which started today and runs Read more
Starbucks isn't just hoping to wow customers with flavored coffee; it's also going after that longtime Summer favorite, iced coffee. Beginning June 29, the coffee giant will sell VIA Iced Coffee, a spinoff of the instant coffee it has been pushing heavily over the past year. I got an exclusive preview of the drink while in Seattle for Starbucks Coffee College. To learn what I thought of it, read Read more
A few weeks ago Starbucks sent us a sample of VIA, its new instant coffee. Being a bit of a coffee snob I was kind of grossed out but decided to try it on my upcoming climbing trip anyway. The best thing VIA has going for it is its size — it's small. Normally when I pack for camping I bring the works: coffee beans, portable grinder, and a french press. I was so happy to have more space in my Read more
If you're a frequent or occasional instant coffee drinker, look out for a new kind of brew coming to a store near you. On Sept. 29, Starbucks will be rolling out its much-discussed instant coffee, VIA, in stores across the US and Canada. When VIA Ready Brew was first introduced back in March, the insta-packets were only available in limited markets: Seattle, Chicago, London, and online. Read more
When I reached for the coffee this morning, I realized that there were none left! Since I was barely awake, I opted for the second best thing: instant coffee. Although I don't normally drink soluble coffee, it works in a pinch — and it's better than nothing. Still, I'm not ready to make instant my default cup of joe. What about you? Do You Drink Instant Coffee? Yes, I drink instant Read more
When Starbucks announced it would be launching VIA, an instant coffee product, the food world collectively gasped. How could a premium coffee chain start selling instant coffee, a product with a notorious reputation for bad taste? Today, the VIA brews were introduced in two markets, Seattle and Chicago. They've been the subject of much speculation, since, according to the VIA label, it's taken Read more
If you thought Starbucks was uncouth to venture into the world of value meals, then wait until you hear its next supposed move. Ad Age is reporting that the struggling java chain is making plans to test soluble coffee in its stores. Although Starbucks declined to comment on the launch, sources are saying plans to introduce the soluble coffee, to be called Via, will be announced next week. It Read more
Just because it's the weekend — and a holiday one, at that — doesn't mean you have to leave your styling prowess at the office. Instead, channel your off-duty panache via slick sneakers, polished flats, and a plethora of flirty floral frock options. If dresses aren't your thing, no problem. We've culled a cool mix of savvy street stylers from around the world who have nailed that laid-back Read more
We're happy to present this story from one of our favorite sites, The Good Men Project. Today, Agustín Fuentes points out that when it comes to men and women, what "everyone knows" isn’t what science shows. Everyone knows that men and women are really different. We think differently and act differently because we are wired differently. I mean look at our brains and genitals: they are just Read more
A sandwich of asparagus and mushrooms could be kind of dull — or, as Between the Bread demonstrates, it could be a triumphant lesson in culinary restraint. Ann Arbor's famed Zingerman's Deli is known for its corned beef sandwiches, but it's also not shy when it comes to packing on farmers market fresh veggies. This recipe, dubbed Rodger's Big Picnic, comes from my trusty Roadfood Sandwiches Read more
