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Skittles Ups the Ante With New Website
As the recession has affected consumer buying behaviors, the candy business is seeking to adapt. Mars-owned Skittles is no exception. In an attempt to reach out to the social media set, the fruity candy has completely rebranded its homepage.
Pizza Hut Draws Attention With Viral Video
Pizza Hut has caused an uproar with the launch of a new viral advertising campaign. "Kicked Out of a Pizza Place," a video produced by Mediocre Films, has gotten 198,135 views on YouTube since it was posted less than five days ago. The fast food corporation is piggybacking on the success of other chains' attempt at viral videos, such as competitor Wendy's MySpace video, "Crazy Lettuce".
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KFC President Issues YouTube Apology, Offers Raincheck
Oprah's KFC promotion for a free Kentucky Grilled Chicken meal has not only caused a lot of controversy, but sky-high demand also has KFC stores across the country turning away customers. In response, KFC president Roger Eaton has taken a strikingly similar approach to Domino's by issuing an apology to patrons via YouTube. In exchange for the inconvenience customers have gone through, Eaton offers a raincheck for a grilled chicken meal, plus a free Pepsi.
Kim Kardashian Plugging Carl's Jr. Chicken Salads
When we learned last month that Kim Kardashian would be the next face of Carl's Jr., we couldn't wait to see what the reality TV siren and the fast food chain, which is known for its salacious commercials, would come out with.
Well, yesterday the folks at Carl's Jr. posted her first spot on YouTube, and it's a plug for the chain's new Cranberry Apple Walnut Chicken Salad, including gratuitous shots of Kim's infamous bosom and backside. I think the sex-sells-food concept is getting a little silly, and I don't really understand the commercial's resounding "get clean" theme.
Biggest Headline of 2009: KFC's Moment in the Spotlight
With its many marketing efforts, both good and bad, KFC turned out to be the fast food chain that, in 2009, surprised everyone. KFC's groundbreaking year began quite literally when the company filled street potholes, spray-painting them with a stenciled memo that read, "Re-Freshed by KFC." The cause was a good one, yet we questioned whether it took corporate sponsorship too far.
Papa John Reunited With 1971 Camaro
In what seems like a story made for television, John Schnatter, the chairman and former CEO of Papa John's, has found his long lost 1971 Camaro. In 1984, Schnatter sold the car and used the money from the sale to open the pizza joint.
Last June, he embarked on a 12-city tour in search of his former ride.
Video Pokes Fun at Sandra Lee's Most Suggestive Moments
If you haven't gotten enough of Sandra Lee from her new show, Eat Me Daily has discovered a YouTube compilation of Sandra Lee's most memorable quotes which, when taken out of context, sound rather suggestive.
The video reveals Sandy's ridiculous preference for the word "delicious," her affinity for vodka-spiked cocktails, and her mispronunciation of the word "espresso."
My initial reaction was what fanatic has this kind of time on his hands?
Reader Recipe: Fried Chicken
Call me crazy — or attribute it to some bizarre form of reverse psychology — but all that hoopla over KFC's grilled chicken left me craving crispy, spicy, hot-out-of-the-oil fried chicken. TeamSugar member GinaGaladriel must have read my mind: using Cajun spices and Goya seasoning, she modified a fried chicken recipe she saw on YouTube to her family's liking. Now that I've witnessed the power of Gina's fried chicken, it may be time to put aside childish thoughts of grilled chicken and whip up a batch of my own chicken-fried goodness.
Domino's Apologizes For Employees' Gross Behavior
The president of Domino's Pizza, Patrick Doyle, has released a video where he apologizes for the disgusting behavior of two Domino's employees.
Earlier this week, a YouTube video was uncovered of a male and female performing unsanitary acts while making sandwiches at a North Carolina outpost of the pizza chain. Although the two employees were fired and charges are being pressed, Doyle hopes to reassure consumers of Domino's commitment to sanitary practices.
Foodie Flashback: Matt LeBlanc Loves Mother's Cookies
I know, it's hard to believe, but we love cookies here at the Sugar HQ. We talked about them for so long on Friday, that I ended up doing a YouTube search to find old cookie commercials. I was sorting through the odds and ends — strangely there are a ton of homemade cookie commercials on YouTube — when I came across this one from Mother's Cookies.
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