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Campbell's Emphasizes Oodles of Noodles With New Campaign
To commemorate the 75th anniversary of its celebrated chicken noodle soup, food company Campbell's has really used its noodle. Yesterday, the 140-year-old company launched a bold campaign called "Slurp" to get consumers to think about its staid soup in a new way.
To promote the fact that there are 32 feet of egg noodles in every can of its chicken noodle soup, the corporation partnered with ad agency BBDO New York and Traction Creative.
Pepsi Draws Controversy For Amp Drink iPhone App
Looks like Burger King isn't the only food brand that toes the line between cutting-edge and crass. PepsiCo, the maker of new energy drink Amp, has gotten flack for its latest iPhone launch.
"Amp Up Before You Score" is a free iPhone application that offers young men pointers on how to get in bed with 24 different types of women.
Kellogg's Testing Logo Corn Flakes in the UK
From Chanel suckers to LV-inspired cupcakes, fashion labels and food have been teaming up in unusual ways. But this trend may be headed in a direction that even the most brand-beset consumers couldn't have comprehended.
In an effort to quash imitators, cereal brand Kellogg's is developing laser technology in the UK to burn its logo onto individual Corn Flakes.
Italy's Fashion Houses Pay Tribute to Coca-Cola
Milan's 2010 Spring Fashion Week just came to a close, and in addition to revealing their latest collections, Italy's premiere fashion houses also partnered with Coca-Cola to raise funds for earthquake victims in Abruzzo, Italy.
Female designers Donatella Versace, Alberta Ferretti, Angela Missoni, Anna Molinari for Blumarine, Veronica Etro, Silvia Venturini for Fendi, Consuelo Castiglioni for Marni, and Rossella Jardini for Moschino dressed up Coca-Cola Light's trademark clear bottle for sale at an auction during Milan's "Tribute to Fashion" show.
I like them all, but my hands-down favorite is the iconic woven Missoni design, followed closely by the Moschino milk parody and Blumarine's flirty fruit pattern.
Bud Light's "In the Can" Commercial Aims Below the Belt
To promote its new Bud Light Lime cans, Anheuser-Busch is getting the word out through an interesting campaign that takes raunchiness to the next level. The online commercial features confessions of people who claim they enjoy "getting it in the can."
Industry vets have called the spot a "wannabe viral video" that's "crude" and "juvenile."
For Papa John's, Camaro Search Ends on a Sour Note
This Summer's turned out to be quite the roller coaster ride for Papa John's founder John Schnatter. First, he and the pizza chain held a contest to locate his 1971 Camaro, the car he sold to finance his first pizza joint 25 years ago.
In what seemed like a fairy tale, Schnatter reunited with his long lost Camaro in Flatwoods, KY.
Sydney Promotes International Food Festival With Food Flags
The brand-new Sydney International Food Festival has garnered worldwide attention with an appetizing marketing campaign that showcases flags made out of food. The designs, created by Sydney advertising agency WHYBIN/ TBWA, pay homage to symbols of state by composing them out of various countries' most representative ingredients.
We've included a gallery below with more photographs.
Papa John Reunited With 1971 Camaro
In what seems like a story made for television, John Schnatter, the chairman and former CEO of Papa John's, has found his long lost 1971 Camaro. In 1984, Schnatter sold the car and used the money from the sale to open the pizza joint.
Last June, he embarked on a 12-city tour in search of his former ride.
Hardee's Hopes to Entice Eaters With Racy French Maids
The marketing masterminds behind Carl's Jr. know that sex sells: this year alone, the fast food franchise has featured lascivious spots starring seductresses such as Padma Lakshmi and Audrina Partridge suggestively scarfing down burgers. And CKE Restaurants, the parent company of Carl's Jr. and Hardee's, won't stop there. To kick off its new French Dip Thickburger, Hardee's has brought on four feisty "French Maids" who will embark on a national tour, visiting stores and posing for photos.
Che Guevara's Granddaughter Shows Skin For PETA Campaign
PETA is targeting South America as the market for its latest campaign. The organization's spokesperson? None other than Lydia Guevara, granddaughter of Marxist leader Ernesto "Che" Guevara.
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