To die for.
Avocados have starred on The Biggest Loser, baby carrots got a junk food-esque makeover, and now, potatoes may be the next vegetable to be in the spotlight. Following the news that all forms of potatoes play a big role in weight gain, the Idaho Potato Association wants to let us know that there are, in fact, benefits to eating the tuber. New commercials will start airing soon to let us know the Read more
The baby carrot marketing blitz we showed you last year is accomplishing what it set out to do — giving bite-sized veggies a junk food makeover. A recent Fast Company article digs into this new campaign, which has taken cues from companies like Doritos and Coca-Cola to rebrand baby carrots as a cool, snackable alternative to both traditional carrots and unhealthy salty and sweet options. Read more
When I learned baby carrots were kicking off a $25 million marketing marketing makeover, I couldn't help but scratch my head. Really? What could possibly make these dried-out packets of "nature's candy" plane snacks hip, ever? But when I saw the campaign's new website and SNL short-esque commercials, they made my morning. I've decided that, even though I maintain baby carrots taste overrated, I Read more
The baby carrot's embarked on a $25 million campaign to become cool again. — Salon Gourmet's not-so-lustrous Quick Kitchen isn't too speedy, either. — Eater Grant Achatz's new memoir, Life, on the Line, will drop in March. — Grub Street CHI The provisions that Icelanders call street food. — Serious Eats 19 dishes that commemorate the Jewish High Holidays. — Chow Cook more economically Read more
Recently, our Sugar intern Victoria and I were chatting about ingredients that are, in our humble opinions, overrated. "What's up with baby carrots?" she asked, "they're always dried out or too soggy." I have to agree — baby carrots are definitely overhyped — especially since they're not true baby carrots, but rather ordinary root vegetables abraded down to a miniature size. I told her that I Read more
I'm not much of a Winter farmers market girl, so I knew Spring was finally here when, for the first time this year, I stopped by the Ferry Plaza Farmers Market last weekend. There, I was enraptured by everything from raw olives to baby carrots. I couldn't help but buy a cornucopia of colorful Spring produce. With my bounty, I made quick and simple vegetables marinated in Champagne vinegar and Read more
Baby carrots — they're a cute idea. Who could pass up a baby anything? But are they really baby carrots? Are they as healthy as "grown-up" carrots? I hate to break it to you, but those ready-to-eat baby carrots are a bit of a scam. Fifteen years ago, the carrot industry was looking for a way to get people excited about carrots. They’re simply fully grown carrots, cut into 2-inch Read more
Even though wedding meals typically include bacon-wrapped scallops, filet mignon, and wedding cake smothered in buttercream frosting, you can still enjoy a delicious vegan menu if you, your partner, or your guests follow this animal-free diet. A little creative planning is all it takes, and since many venues, caterers, and bakers are being asked more about vegan options, chances are your venders Read more
A whole roast chicken is one the easiest weekend meals to prepare; it's pretty hands-off, requires minimal cleanup, and usually yields plenty of leftovers for the rest of the work week. During the Winter, I keep this recipe pretty simple with potatoes and onions but once Spring has sprung, I love to add carrots, radishes, bell pepper, and even asparagus. To season the chicken, coat it in a Read more
Lots of moms like to think out loud, and CherylDee is one of them. Here is one of the latest posts to her Lipsticks to Baby Bottles blog. This is probably one of Kiara's favourite dishes, and I believe many Asian kids, too! It's easy peasy to make and tastes delish! What you'll need: Minced chicken Diced carrots Rice (brown rice if you want a healthier choice) Bovril (optional) Garlic Read more
