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Chocolate Billboard Disappears Fast
Yesterday, Thorntons (a British chocolate company) unveiled an 860 pound (390kg) pure chocolate billboard in London. Actually, make that the the world's first chocolate billboard. The billboard was 14.5 ft by 9.5 ft and was made from 10 chocolate bunnies, 72 giant chocolate eggs and 128 chocolate panels.
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Campbell's Emphasizes Oodles of Noodles With New Campaign
To commemorate the 75th anniversary of its celebrated chicken noodle soup, food company Campbell's has really used its noodle. Yesterday, the 140-year-old company launched a bold campaign called "Slurp" to get consumers to think about its staid soup in a new way.
To promote the fact that there are 32 feet of egg noodles in every can of its chicken noodle soup, the corporation partnered with ad agency BBDO New York and Traction Creative.
KFC Hopes to Sweeten the Pothole
Could potholes be the new billboards? Kentucky Fried Chicken is hoping so with a new marketing and urban renewal program. Last week, as part of the chicken chain's "Fresh Tastes Best" campaign, KFC filled potholes as a private sponsor in Louisville, KY — spray-painting each repair with a stenciled memo: "Re-Freshed by KFC."
Yummy Links: From Top Chef 5 to Tastespotting Alternatives
- Rumor has it the next season of Top Chef will be filmed in New York City. — Snack
- Does a menu's font affect your culinary decisions?— Time
- A robot theme is perfect for a child's summer birthday party. — Hostess with the Mostess
- Take vegetarian chili to a whole new level by grilling the vegetables.
What's Yummy This Week
- This week we switched over from Passover planning (be sure to check out the pics) and headed into Easter mode. We even had ideas for both an Easter brunch or dinner. Oh and let us know what your favorite Easter candy is.
- Food & Wine magazine announced their Best New Chefs of 2007 and held a big party to celebrate.
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