He's already a pop singer, fashion designer, and restaurant owner, but Justin Timberlake's latest job title? Spirits maker. Yesterday the young entrepreneur announced the launch of his new line of tequila, 901. The brand has been in development for over two years and plans to hit liquor store shelves in May. A spokesperson for Timberlake explains that "901 is that time of night when your evening Read more

Beverage titan Coca-Cola, eager to improve flat sales of carbonated beverage Vault, is hoping to win over consumers with a campaign that employs a tried-and-true tactic: free drinks. Although Pepsi-owned (and recently renamed) Mtn Dew carries as much as 80 percent of the market share for citrus soda, Coca-Cola's three-year-old citrus cooler Vault, with four percent of the market share, has Read more

There's been some heated public debates between competing brands. The latest two companies to join the feuding? Ice cream giants Haagen-Dazs and Ben and Jerry's. To pay for the high costs of natural and top-quality ingredients, Haagen-Dazs has reduced the size of its pints from 16 to 14 ounces. Despite the decrease in packaging, Haagen-Dazs still calls its container a "pint." Ben and Jerry's is Read more

Last month Tropicana debuted a clean new look to emphasize the all-natural, fresh squeezed juice. However, due to an overwhelming amount of customer outrage, the company is abandoning the changes and returning to the old packaging. Many loyal Tropicana fans were disgusted by the brand's redesigned logo — which features a glass of orange juice against a white backdrop, instead of the familiar Read more

Coca-Cola is perhaps the most classic of American drinks, however the company has announced their plan to remove the word "classic" from its name. "Classic" was added over twenty years ago, in 1985, to signify that the brand was making a return to using the original recipe. Now with a global approach to advertising, the word is no longer beneficial to the brand. In the current ad campaigns, "Coke Read more