Featured
Brands
Sugar Editorial Picks
Stone Fruit Variety or Snack Food Flavor?
Today Party and I were talking about Summer stone fruits, and she remarked that she thought many of the season's fruit varieties had funny-sounding names that reminded her Gatorade flavors! I have to agree — some of the fruit names bear a striking resemblance to names that you might come across in the snack-food aisle. Are you able to identify whether the name is a stone fruit variety or a snack food flavor?
Meet 901, Justin Timberlake's New Tequila
He's already a pop singer, fashion designer, and restaurant owner, but Justin Timberlake's latest job title? Spirits maker. Yesterday the young entrepreneur announced the launch of his new line of tequila, 901.
Coca-Cola Brings Vault Drink Head to Head With Mtn Dew
Beverage titan Coca-Cola, eager to improve flat sales of carbonated beverage Vault, is hoping to win over consumers with a campaign that employs a tried-and-true tactic: free drinks.
Although Pepsi-owned (and recently renamed) Mtn Dew carries as much as 80 percent of the market share for citrus soda, Coca-Cola's three-year-old citrus cooler Vault, with four percent of the market share, has fizzled with customers. Hoping to turn the tides for Vault, Coca-Cola will soon begin its "Don't Dew It" campaign.
Ben and Jerry's vs. Haagen-Dazs: A Pint-Sized Battle
There's been some heated public debates between competing brands. The latest two companies to join the feuding? Ice cream giants Haagen-Dazs and Ben and Jerry's.
Due to Customer Backlash, Tropicana Ditches New Logo
Last month Tropicana debuted a clean new look to emphasize the all-natural, fresh squeezed juice. However, due to an overwhelming amount of customer outrage, the company is abandoning the changes and returning to the old packaging. Many loyal Tropicana fans were disgusted by the brand's redesigned logo — which features a glass of orange juice against a white backdrop, instead of the familiar orange with a straw poking out the side — calling it ugly, stupid, and generic-looking.
Coca Cola to Remove the Word "Classic" From Title
Coca-Cola is perhaps the most classic of American drinks, however the company has announced their plan to remove the word "classic" from its name. "Classic" was added over twenty years ago, in 1985, to signify that the brand was making a return to using the original recipe. Now with a global approach to advertising, the word is no longer beneficial to the brand.
Is It Beer or Chocolate?
Today July 7 is chocolate day. To celebrate I thought I'd create a second round of our wildly popular beer or chocolate quiz. I hope you studied your chocolates and beers because I'm going to list a bunch of different brands.
Can You Identify These Frozen Food Brands?
Happy National Frozen Foods Day! While my freezer currently only has an oversized bottle of Grey Goose, I do have a weakness for Stouffer's frozen French bread pizzas. I don't consume frozen foods all the time, but I'm pretty familiar with the brands that package them.
Other Search Results
Kellogg's Testing Logo Corn Flakes in the UK
From Chanel suckers to LV-inspired cupcakes, fashion labels and food have been teaming up in unusual ways. But this trend may be headed in a direction that even the most brand-beset consumers couldn't have comprehended.
In an effort to quash imitators, cereal brand Kellogg's is developing laser technology in the UK to burn its logo onto individual Corn Flakes.
Pepsi Draws Controversy For Amp Drink iPhone App
Looks like Burger King isn't the only food brand that toes the line between cutting-edge and crass. PepsiCo, the maker of new energy drink Amp, has gotten flack for its latest iPhone launch.
"Amp Up Before You Score" is a free iPhone application that offers young men pointers on how to get in bed with 24 different types of women.
More on YumSugar
Fall Award Season
Top Brands
Rebecca
Nike
Alexander McQueen