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Campbell's Emphasizes Oodles of Noodles With New Campaign
To commemorate the 75th anniversary of its celebrated chicken noodle soup, food company Campbell's has really used its noodle. Yesterday, the 140-year-old company launched a bold campaign called "Slurp" to get consumers to think about its staid soup in a new way.
To promote the fact that there are 32 feet of egg noodles in every can of its chicken noodle soup, the corporation partnered with ad agency BBDO New York and Traction Creative.
Green Bean Casserole Two Ways — Beginner and Expert
I mentioned last week that I've noticed casseroles making a comeback. What better time to bring them back than during the holidays? If you've got a lot to plan this Thanksgiving, stick with a no-muss, no-fuss recipe that'll be ready in around half an hour.
Trend Alert: The Casserole's Back
Casserole has long had a bad rap, but after many years, it appears to be shedding its negative image and staging a comeback.
These hot entrées hit their pinnacle of popularity in the 1960s, when housewives relied on the easy formula to put dinner on the table. Over the years, however, people grew to associate the word casserole with unappetizing mixtures of mystery meats and canned soups, and casseroles went the way of the tape player.
What's For Dinner This Summer?
Head into summer with easy, tasty recipes from Campbell's! They have everything you need: delicious 30-minute meals, slow-cooker favorites, easy skillet dishes, grilling classics, and even a perfect Father Day's dish!
Let's get cooking!
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Campbell's Green Bean Casserole
No holiday meal is complete without Green Bean Casserole. This recipe using Campbell's® Condensed Cream of Mushroom Soup is the perfect side dish that will win rave reviews!
INGREDIENTS
1 can (10 3/4 oz.) Campbell's® Condensed Cream of Mushroom Soup (regular, 98 percent fat free, or 25 percent less sodium)
1/2 cup milk
1 teaspoon soy sauce
Dash ground black pepper
4 cups cooked cut green beans
1 1/3 cups French's® French Fried Onions
DIRECTIONS
Mix soup, milk, soy, black pepper, beans, and 2/3 cup onions in 1 1/2-qt.
Reader Recipe: Powderhorn Potatoes
This story was written by member b1uebunn and comes from the Kitchen Goddess group in the YumSugar Community.Check out her family's Thanksgiving recipe when you read more
Recall Warning: What Exactly Are Those Chunky Bits?
If you've purchased a can of Campbell's Chunky Baked Potato with Cheddar and Bacon Bits, you may want to look at the UPC number and make sure it wasn't one of the cans they're recalling. Don't worry, it's not due to salmonella or E.coli, or anything like that, but they are dangerous to consume as they may contain pieces of hard plastic. Campbell's is voluntarily recalling the soup as three consumers have reported minor injuries in and around the mouth.
San Francisco's New Candy Store
June is almost over, but I couldn't let National Candy Month pass by without telling you guys about one of my favorite new places. In the Russian Hill district of San Francisco, Diane Campbell and her hubby Brian have opened a new shop simply called, "The Candy Store." Based on the name you'd assume that the store sells candy - which it does - but it's not like the kind of Sweet World type stores you see in the mall.
Due to Customer Backlash, Tropicana Ditches New Logo
Last month Tropicana debuted a clean new look to emphasize the all-natural, fresh squeezed juice. However, due to an overwhelming amount of customer outrage, the company is abandoning the changes and returning to the old packaging. Many loyal Tropicana fans were disgusted by the brand's redesigned logo — which features a glass of orange juice against a white backdrop, instead of the familiar orange with a straw poking out the side — calling it ugly, stupid, and generic-looking.
Have Your Food and Sit On It Too?
Conceptual designer Adrian Rovero has come up with a new line of pasta called Sedie. At first glance you're reminded of old-school Campbell's alphabet soup, or maybe even slightly more grown-up, wagon wheels. However, upon closer inspection you'll see that they're actually little chairs!
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