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Kellogg's Testing Logo Corn Flakes in the UK

YumSugar — Wed, 14 Oct 2009 15:20:07 -0700

From Chanel suckers to LV-inspired cupcakes, fashion labels and food have been teaming up in unusual ways. But this trend may be headed in a direction that even the most brand-beset consumers couldn't have comprehended.

In an effort to quash imitators, cereal brand Kellogg's is developing laser technology in the UK to burn its logo onto individual Corn Flakes. "Now you'll always be able to tell your Corn Flakes from your corn fakes!" Kellogg's UK tweeted yesterday.
The company intends to use concentrated beams of light to print a toasted trademark logo without altering the cereal's taste, and is going to test batches before deciding whether or not to put branded flakes in all Corn Flakes boxes. If successful, the logos could be put on other brands, such as Special K and Bran Flakes.

Helen Lyons, lead food technologist for Kellogg, said, "We want shoppers to be under absolutely no illusion that Kellogg's does not make cereal for anyone else. We're constantly looking at new ways to reaffirm this, and giving our golden flakes of corn an official stamp of approval could be the answer."

Source: Twitpic User KelloggsUK

Kellogg's Donates Michael Phelps Cereal Boxes to Food Bank

YumSugar — Thu, 12 Mar 2009 15:00:22 -0700

Unwanted publicity from former spokesperson Michael Phelps has forced cereal giant Kellogg's to think outside the box.

Last August, Kellogg's debuted its limited-edition Corn Flakes cereal boxes with the gold medalist on the cover. But when a photo of the Olympian smoking marijuana out of a bong surfaced, Phelps - and, some say, in turn, Kellogg's - were swimming in controversy. Ultimately, the cereal maker decided not to renew a contract with Phelps. One question remained, however. What would be done with all the cereal boxes graced by the champion?

As it should happen, one company's trash is another organization's treasure: Roughly 3,800 pounds of the the boxes were donated to the San Francisco Food Bank two weeks ago.

With the economy in shambles and more people in need than ever, the Food Bank was all too happy to take the boxes off the company's hands. As for cereal, says San Francisco Food Bank executive director Paul Ash: "It's become very hard to get ahold of."

Now that the boxes are no longer on supermarket shelves, they'll probably be collector's items - ones that can only be found at the food bank. Even if I do think the so-called scandal was blown out of proportion, I'm happy to hear that the leftover cereal will further a good cause. Are you surprised to hear of the outcome?

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Let's Dish: What Was Your Favorite Cereal as a Child?

partysugar — Mon, 09 Mar 2009 12:50:06 -0700

In a special ad campaign that gears towards a consumers need for comfort, General Mills has brought back its old cereal box designs. Target shoppers may have noticed that Cheerios, Honey Nut Cheerios, Cocoa Puffs, Lucky Charms, and Trix are sporting retro boxes taken directly from the company's archives.

The promotion has made me nostalgic and I can't help but think of the cereal I enjoyed as a child. While I consumed Cheerios on a regular basis, my absolute favorite was Lucky Charms. How about you reader? What cereal did you devour as a child? Do you still eat it today?

Phelps Supporters Boycott Kellogg's Products

YumSugar — Fri, 06 Feb 2009 13:01:07 -0800

On Monday, a photo broke of Olympian Michael Phelps smoking marijuana out of a bong. The backlash was immediately palpable, with Kellogg's dropping its endorsement deal with the champion and USA Swimming suspending him from competition. Now supporters of Phelps, finding the reactions to be far too harsh, are taking matters into their own hands and petitioning to boycott Kellogg's products.

The online petition includes some amusing (and rather valid) points, such as the fact that "Kellogg's has profited for decades on the food tastes of marijuana using Americans with the munchies." Kellogg's was one of the first companies to bring Phelps on board for a mega-endorsement deal after he earned eight gold medals in last year's Summer Olympics. His splashy photo adorned boxes of Corn Flakes and Frosted Flakes.

Although non-food sponsors such as Omega and Speedo are standing by Phelps, I wonder if his other food sponsor, Subway, will do the same. What do you think of the scandal? Will you sign the petition to boycott the company's products?

Update: BuzzNewsRoom reports that Subway has removed all semblance of Michael Phelps from its website as it prepares to drop his endorsement deal.

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New Cereal Box Size: Love It or Hate It?

partysugar — Sat, 31 Jan 2009 04:00:57 -0800

The Kellogg Company released a new cereal box design earlier this week. It's a space-saving box that is expected to fit into pantries more easily. The eco-friendly design holds the same amount of cereal but uses less materials. It's currently being tested in Detroit supermarkets and Kellogg hopes the smaller, fatter box will redefine the cereal aisle. I think the new box is fun but wonder if the general public will dislike the unexpected change. What do you think?

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Reader Recipe: Honey Glacée

YumSugar — Tue, 16 Sep 2008 15:00:57 -0700

The other day I was browsing the recipes on TeamSugar and this one by VirginSin caught my eye: Was it a breakfast item, a snack, or a dessert? I think the answer is all of the above! These bite-sized treats - a combination of cornflakes, honey, and peanuts - are served in paper cups making them a tasty, portion-controlled indulgence. The recipe calls for a few ingredients, all of which most likely already exist in your kitchen.

To make your own version, read more.

Submitted by TeamSugar member VirginSin

Honey Glacee
website

very sweet..! Try it!

Ingredients

1 box of cornflakes (250g)
125g butter or margarine
1 cups of honey
1/2 cups of peanut halves, preferably unsalted

Directions
1. In a small saucepan, mix honey and butter.
2. Stir over low heat until butter melts.
3. Pour into a bowl (I recommend ceramic) and cool completely.
4. Then pour over Cornflakes mixture, mix to coat thoroughly...
5. Position paper cases in patty or muffin pans.
6. Spoon Cornflakes mixture into paper cases.
7. Bake in a preheated moderate oven (150C) for 5 to 10 minutes.
Then remove from oven. Let it stand for 20 minutes.

Print recipe with images | without images

Kellogg's Debuts Michael Phelps Cereal Box

partysugar — Wed, 20 Aug 2008 10:15:24 -0700

An honor of winning the most Olympic gold medals of all time is getting to grace the cover of a cereal box. This morning Kellogg's released the first images of the Michael Phelps Corn Flakes cover. Come Fall Phelps will front both Corn Flakes and Frosted Flakes boxes.

Normally athletes are featured on Wheaties boxes, but this year Phelps's agent, Peter Carlisle, decided to go with Kellogg's.

I find the cover inspirational and patriotic and definitely prefer it to the image of Phelps on the cover of Sports Illustrated.

What do you think? Will you buy a box of Michael Phelps Corn Flakes?

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Do You Eat Dry Cereal?

YumSugar — Tue, 10 Jun 2008 12:15:33 -0700

We recently received a box of Archer Farms Vanilla Spice Squares, and although the cool part is the new cereal packaging, we're finding them irresistible as well.

The box sits on my desk and we snack on them throughout the day. My pal Allison says they taste like Christmas, and I would have to agree.

All of our crunching has me wondering, do you ever eat dry cereal? Or do you think it's weird?

Do You Ever Eat Cereal For Dinner?

YumSugar — Tue, 29 Apr 2008 12:00:20 -0700

A friend recently told me he occasionally eats cereal for dinner. His girlfriend thinks he's crazy but I personally don't find it that unusual. Sometimes a nice bowl of cereal hits the spot, especially when you get home late and need a little chow. How about you? Do you ever eat cereal for dinner?

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Name That Dish!

partysugar — Tue, 08 Apr 2008 12:03:31 -0700

The cereal used to make the dessert pictured below - which doesn't have to be heart shaped - is a Kellogg product. Do you know the name of the dessert? It includes the title of the cereal!