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 <title>YumSugar</title>
 <link>http://www.yumsugar.com</link>
 <description>To die for.</description>
 <language>en</language>
 <atom:link href="http://www.yumsugar.com/tag/coca+cola/rss" rel="self" type="application/rss+xml" />
<item>
 <title>Yummy Links: From  Fall Desserts to Taco Bell&#039;s Cupcakes</title>
 <link>http://www.yumsugar.com/5595195</link>
 <description>&lt;a href=&quot;http://www.yumsugar.com/5595195&quot;&gt;&lt;img  width=160 height=106  src=&#039;http://media.onsugar.com/files/ons1/192/1922195/42_2009/6d0bd5a482a0165f_linktime.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;http://www.bonappetit.com/tipstools/slideshows/2008/10/fall_desserts_slideshow&quot; target=&quot;_blank&quot;&gt;21 desserts&lt;/a&gt; that celebrate Fall. - &lt;b&gt;Bon Appétit&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Why are doctors &lt;a href=&quot;http://food.theatlantic.com/nutrition/why-are-doctors-selling-out-to-coke.php&quot; target=&quot;_blank&quot;&gt;selling out to Coke&lt;/a&gt;?- &lt;b&gt;The Atlantic&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Learn how &lt;a href=&quot;http://www.amateurgourmet.com/2009/10/how_to_paint_yo.html&quot; target=&quot;_blank&quot;&gt;to paint&lt;/a&gt; your kitchen. - &lt;b&gt;The Amateur Gourmet&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://latimesblogs.latimes.com/dailydish/2009/10/scenes-from-the-2009-la-luxury-chocolate-salon.html&quot; target=&quot;_blank&quot;&gt;Scenes from&lt;/a&gt; the 2009 Los Angeles Chocolate Salon. - &lt;b&gt;Daily Dish&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://newyork.grubstreet.com/2009/10/andrew_carmellini_wins_meatball_crown.html&quot; target=&quot;_blank&quot;&gt;Andrew Carmellini&lt;/a&gt; was crowned the Meatball King at the New York Wine and Food Festival.  - &lt;b&gt;Grub Street NY&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Scary or practical? &lt;a href=&quot;http://www.eatmedaily.com/2009/10/coasters-detect-drinks-spiked-with-date-rape-drugs/&quot; target=&quot;_blank&quot;&gt;Coasters that detect&lt;/a&gt; if a drink is spiked with date-rape drugs.  - &lt;b&gt;Eat Me Daily&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Ferran Adria is rumored to be &lt;a href=&quot;http://eater.com/archives/2009/10/12/rumormongering.php&quot; target=&quot;_blank&quot;&gt;opening a restaurant&lt;/a&gt; outside of Spain.  - &lt;b&gt;Eater&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Taco Bell &lt;a href=&quot;http://fastfood.freedomblogging.com/2009/10/07/taco-bell-testing-cupcakes-smoothies/35977/&quot; target=&quot;_blank&quot;&gt;is currently testing&lt;/a&gt; cupcakes and smoothies.- &lt;b&gt;OC Register&lt;/b&gt;&lt;/li&gt;
&lt;/ul&gt;
</description>
 <comments>http://www.yumsugar.com/5595195#comment</comments>
 <category domain="http://www.teamsugar.com/tag/coasters">coasters</category>
 <category domain="http://www.teamsugar.com/tag/desserts">desserts</category>
 <category domain="http://www.teamsugar.com/tag/cupcakes">cupcakes</category>
 <category domain="http://www.teamsugar.com/tag/link time">link time</category>
 <category domain="http://www.teamsugar.com/tag/yummy links">yummy links</category>
 <category domain="http://www.teamsugar.com/tag/Taco Bell">Taco Bell</category>
 <category domain="http://www.teamsugar.com/tag/fall">fall</category>
 <category domain="http://www.teamsugar.com/tag/Ferran Adriá">Ferran Adriá</category>
 <category domain="http://www.teamsugar.com/tag/coca cola">coca cola</category>
 <category domain="http://www.teamsugar.com/tag/Andrew Carmellini">Andrew Carmellini</category>
 <category domain="http://www.teamsugar.com/tag/New York Wine and Food Festival">New York Wine and Food Festival</category>
 <pubDate>Tue, 13 Oct 2009 06:50:32 -0700</pubDate>
 <dc:creator>partysugar</dc:creator>
 <guid>http://www.yumsugar.com/5595195</guid>
</item>
<item>
 <title>Italy&#039;s Fashion Houses Pay Tribute to Coca-Cola</title>
 <link>http://www.yumsugar.com/5498552</link>
 <description>&lt;a href=&quot;http://www.yumsugar.com/5498552&quot;&gt;&lt;img  width=160 height=116  src=&#039;http://media.onsugar.com/files/ons1/192/1922195/41_2009/142f7afc6eed89c3_Tribute_to_fashion.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;Milan&#039;s &lt;a href=&quot;http://www.fabsugar.com/tag/2010+Spring+Milan+Fashion+Week&quot; &gt;2010 Spring Fashion Week&lt;/a&gt; just came to a close, and in addition to revealing their latest collections, Italy&#039;s premiere fashion houses also &lt;a href=&quot;http://www.luxuo.com/design/coca-cola-light-fashion-designer.html&quot; target=&quot;_blank&quot;&gt;partnered with Coca-Cola to raise funds&lt;/a&gt; for earthquake victims in Abruzzo, Italy. &lt;/p&gt;
&lt;p&gt;Female designers &lt;a href=&quot;http://www.yumsugar.com/tags/donatella+versace&quot; &gt;Donatella Versace&lt;/a&gt;, &lt;a href=&quot;http://www.yumsugar.com/tags/alberta+ferretti&quot; &gt;Alberta Ferretti&lt;/a&gt;, &lt;a href=&quot;http://www.yumsugar.com/tags/missoni&quot; &gt;Angela Missoni&lt;/a&gt;, Anna Molinari for &lt;a href=&quot;http://www.yumsugar.com/tags/blumarine&quot; &gt;Blumarine&lt;/a&gt;, &lt;a href=&quot;http://www.yumsugar.com/tags/etro&quot; &gt;Veronica Etro&lt;/a&gt;, Silvia Venturini for &lt;a href=&quot;http://www.yumsugar.com/tags/fendi&quot; &gt;Fendi&lt;/a&gt;, Consuelo Castiglioni for &lt;a href=&quot;http://www.yumsugar.com/tags/marni&quot; &gt;Marni&lt;/a&gt;, and Rossella Jardini for &lt;a href=&quot;http://www.yumsugar.com/tags/moschino&quot; &gt;Moschino&lt;/a&gt; dressed up Coca-Cola Light&#039;s trademark clear bottle for sale at an auction during Milan&#039;s &quot;Tribute to Fashion&quot; show. &lt;/p&gt;
&lt;p&gt;I like them all, but my hands-down favorite is the iconic woven Missoni design, followed closely by the Moschino milk parody and Blumarine&#039;s flirty fruit pattern. To see each bottle, &lt;a href=&quot;/5498552#read-more&quot; title=&quot;Read more.&quot; class=&quot;read-more&quot;&gt;read more.&lt;/a&gt;</description>
 <comments>http://www.yumsugar.com/5498552#comment</comments>
 <category domain="http://www.teamsugar.com/tag/art">art</category>
 <category domain="http://www.teamsugar.com/tag/food art">food art</category>
 <category domain="http://www.teamsugar.com/tag/advertising">advertising</category>
 <category domain="http://www.teamsugar.com/tag/photography">photography</category>
 <category domain="http://www.teamsugar.com/tag/italy">italy</category>
 <category domain="http://www.teamsugar.com/tag/fashion">fashion</category>
 <category domain="http://www.teamsugar.com/tag/coca cola">coca cola</category>
 <category domain="http://www.teamsugar.com/tag/coca cola light">coca cola light</category>
 <pubDate>Thu, 08 Oct 2009 05:50:53 -0700</pubDate>
 <dc:creator>YumSugar</dc:creator>
 <guid>http://www.yumsugar.com/5498552</guid>
</item>
<item>
 <title>Happy Hour: Kalimotxo</title>
 <link>http://www.yumsugar.com/3179240</link>
 <description>&lt;a href=&quot;http://www.yumsugar.com/3179240&quot;&gt;&lt;img  width=129 height=160  src=&#039;http://media.onsugar.com/files/upl2/1/17470/21_2009/IMG_0658.large.JPG&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;&lt;span class=&quot;inline left&quot;&gt;&lt;/span&gt;Have you ever thought to yourself, I could really use a cocktail right now, only to realize that your liquor cabinet is empty except for that random bottle of Amaretto? Instead of running to the corner store or the nearest bar, take a tip from the Spanish and make kalimotxo. While the name sounds exotic, the ingredients - coca-cola and red wine - are probably already in your kitchen. I know you&#039;re thinking: coke and wine? How could that possibly be any good? I too, thought that when I first heard of kalimotxo, however once you taste it, you&#039;ll love it! With the coke bringing out a spicy quality to the wine, the surprising combination is refreshing and satisfying. &lt;/p&gt;
&lt;p&gt;Making kalimotxo is also a great way to use wine that&#039;s a couple days old. It&#039;s so easy to make it practically doesn&#039;t need a recipe, but I&#039;ve put one together anyways. Check it out now and read more.&lt;/p&gt;
&lt;p&gt;
&lt;div id=&quot;recipe&quot;&gt;&lt;b&gt;Kalimotxo&lt;/b&gt;&lt;br /&gt;&lt;i&gt;Original Recipe&lt;/i&gt;&lt;br /&gt;

&lt;p&gt;&lt;b&gt;Ingredients&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;ice&lt;br /&gt;
red wine (it can be any kind, but I like to use a Spanish red, like Rioja)&lt;br /&gt;
coca-cola&lt;br /&gt;
lemon wedge, optional for garnish
&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Directions&lt;/b&gt;
&lt;ol&gt;
&lt;li&gt;Place the ice in a fun wine glass or goblet. Fill with red wine until about 2/3* full. Top with coke. If using, squeeze lemon and drop in. Stir with a straw, bar spoon, or finger. Enjoy!&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Makes 1 drink.&lt;/p&gt;
&lt;p&gt;*The proportions are totally up to you. If the drink tastes better with equal parts red wine and coke or 3/4 wine and 1/4 coke, make it that way. &lt;/div&gt;
&lt;p&gt;
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&lt;p&gt;Print recipe &lt;a href=/node/3179238/print&gt;with images&lt;/a&gt; | &lt;a href=/node/3179238/print/noimg&gt;without images&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;div class=&#039;gallery_thumbs &#039; &gt;&lt;div class=title&gt;&lt;!-- gallery teaser  --&gt;&lt;a class=photo-count href=&#039;http://www.yumsugar.com/3179225&#039;&gt;View 6 Photos ›&lt;/a&gt;&lt;!-- /gallery teaser --&gt;&lt;/div&gt;&lt;ul&gt;&lt;/ul&gt;&lt;/div&gt;&lt;/p&gt;
</description>
 <comments>http://www.yumsugar.com/3179240#comment</comments>
 <category domain="http://www.teamsugar.com/tag/cocktails">cocktails</category>
 <category domain="http://www.teamsugar.com/tag/recipes">recipes</category>
 <category domain="http://www.teamsugar.com/tag/drinks">drinks</category>
 <category domain="http://www.teamsugar.com/tag/happy hour">happy hour</category>
 <category domain="http://www.teamsugar.com/tag/red wine">red wine</category>
 <category domain="http://www.teamsugar.com/tag/spanish">spanish</category>
 <category domain="http://www.teamsugar.com/tag/wine">wine</category>
 <category domain="http://www.teamsugar.com/tag/coke">coke</category>
 <category domain="http://www.teamsugar.com/tag/coca cola">coca cola</category>
 <category domain="http://www.teamsugar.com/tag/Kalimotxo">Kalimotxo</category>
 <category domain="http://www.teamsugar.com/tag/Calimocho">Calimocho</category>
 <pubDate>Fri, 22 May 2009 16:00:19 -0700</pubDate>
 <dc:creator>partysugar</dc:creator>
 <guid>http://www.yumsugar.com/3179240</guid>
</item>
<item>
 <title>Coke Cans of Summer: Love It or Hate It?</title>
 <link>http://www.yumsugar.com/3154525</link>
 <description>&lt;a href=&quot;http://www.yumsugar.com/3154525&quot;&gt;&lt;img  width=160 height=82  src=&#039;http://media.onsugar.com/files/upl2/1/17470/20_2009/6c757d1a09ee38b2_lg_cokesummercan_allcans.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;&lt;span class=&quot;inline left&quot;&gt;&lt;/span&gt;For the first time ever, Coca-Cola &lt;a href=&quot;http://www.coca-colaconversations.com/my_weblog/2009/05/the-cocacola-cans-of-summer.html&quot; target=&quot;_blank&quot;&gt;will release a line of special cans that celebrate Summer&lt;/a&gt;. On the collector&#039;s cans, the signature logo is incorporated into fun images of Summer that include a surfboard, barbecue, and aviator sunglasses. Since Summer is my favorite time of year, I&#039;m loving these cans. How about you? &lt;/p&gt;
&lt;p&gt;&lt;span style=&#039;font-size:10px !important;&#039;&gt;&lt;a href=&quot;http://www.thecoca-colacompany.com/presscenter/img/imagebrands/downloads/lg_cokesummercan_allcans.jpg&quot; target=&quot;_blank&quot;&gt;Source&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
&lt;!-- no strip poll --&gt;&lt;form action=&quot;/3154525&quot;  method=&quot;post&quot; id=&quot;epoll_view_voting&quot;&gt;
&lt;div&gt;&lt;div class=&quot;poll&quot;&gt;  &lt;div class=&quot;vote-form&quot;&gt;    &lt;div class=&quot;choices&quot;&gt;&lt;div class=&quot;form-item&quot;&gt;
 &lt;label&gt;Coke Cans of Summer: Love It or Hate It?&lt;/label&gt;
 &lt;div class=&quot;form-item&quot;&gt;
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&lt;/div&gt;
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&lt;/div&gt;
&lt;div class=&quot;form-item&quot;&gt;
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&lt;/div&gt;
&lt;/div&gt;&lt;/form&gt;
&lt;!-- no strip poll --&gt;</description>
 <comments>http://www.yumsugar.com/3154525#comment</comments>
 <category domain="http://www.teamsugar.com/tag/poll">poll</category>
 <category domain="http://www.teamsugar.com/tag/Love It or Hate It">Love It or Hate It</category>
 <category domain="http://www.teamsugar.com/tag/coke">coke</category>
 <category domain="http://www.teamsugar.com/tag/cans">cans</category>
 <category domain="http://www.teamsugar.com/tag/limited edition">limited edition</category>
 <category domain="http://www.teamsugar.com/tag/coca cola">coca cola</category>
 <category domain="http://www.teamsugar.com/tag/2009 Summer">2009 Summer</category>
 <pubDate>Sat, 16 May 2009 04:00:10 -0700</pubDate>
 <dc:creator>partysugar</dc:creator>
 <guid>http://www.yumsugar.com/3154525</guid>
</item>
<item>
 <title>What Do You Know About Coke?</title>
 <link>http://www.yumsugar.com/2977440</link>
 <description>&lt;a href=&quot;http://www.yumsugar.com/2977440&quot;&gt;&lt;img  width=160 height=107  src=&#039;http://media.onsugar.com/files/upl2/1/17470/13_2009/6b857ff6f0a73331_84824520.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;&lt;span class=&quot;inline left&quot;&gt;&lt;/span&gt;On yesterday&#039;s date in 1886, a little beverage called Coca-Cola was invented. To commemorate the all-American drink I&#039;ve put together a quick quiz that tests your knowledge of all things Coke. It&#039;s full of fun facts so take it now!&lt;/p&gt;
&lt;p&gt;&lt;span style=&#039;font-size:10px !important;&#039;&gt;&lt;a href=&quot;http://www.gettyimages.com&quot; target=&quot;_blank&quot;&gt;Source&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
&lt;span class=&#039;take_the_quiz call_to_action&#039;&gt;&lt;a href=&quot;/2977440&quot;&gt;Take the quiz&lt;/a&gt;&lt;/span&gt;</description>
 <comments>http://www.yumsugar.com/2977440#comment</comments>
 <category domain="http://www.teamsugar.com/tag/history">history</category>
 <category domain="http://www.teamsugar.com/tag/drinks">drinks</category>
 <category domain="http://www.teamsugar.com/tag/quiz">quiz</category>
 <category domain="http://www.teamsugar.com/tag/coke">coke</category>
 <category domain="http://www.teamsugar.com/tag/coca cola">coca cola</category>
 <pubDate>Mon, 30 Mar 2009 05:50:14 -0700</pubDate>
 <dc:creator>partysugar</dc:creator>
 <guid>http://www.yumsugar.com/2977440</guid>
</item>
<item>
 <title>Roberto Cavalli Coca-Cola Light Bottles: Love It or Hate It?</title>
 <link>http://www.yumsugar.com/1836021</link>
 <description>&lt;a href=&quot;http://www.yumsugar.com/1836021&quot;&gt;&lt;img  width=160 height=132  src=&#039;http://media.onsugar.com/files/upl1/1/17470/31_2008/rc.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;&lt;span class=&quot;inline left&quot;&gt;&lt;/span&gt;I&#039;m a huge fan of the Italian designer &lt;a href=&quot;http://fabsugar.com/tag/roberto+cavalli&quot; rel=&quot;nofollow&quot;&gt;Roberto Cavalli&lt;/a&gt;, so imagine my surprise when I heard he was designing &lt;a href=&quot;http://www.coca-cola.com/glp/d/index.html&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;Coca-Cola&lt;/a&gt; Light bottles! The limited-edition bottles, which come in three seductive, feminine styles, will be sold in Italy from September to December. While my favorite is the leopard print bottle, I would love to get my hands on any of the animal printed designs. What do you think?&lt;/p&gt;
&lt;!-- no strip poll --&gt;&lt;form action=&quot;/1836021&quot;  method=&quot;post&quot; id=&quot;epoll_view_voting&quot;&gt;
&lt;div&gt;&lt;div class=&quot;poll&quot;&gt;  &lt;div class=&quot;vote-form&quot;&gt;    &lt;div class=&quot;choices&quot;&gt;&lt;div class=&quot;form-item&quot;&gt;
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&lt;/div&gt;
    &lt;/div&gt;&lt;input type=&quot;hidden&quot; name=&quot;edit[nid]&quot; id=&quot;edit-nid&quot; value=&quot;1836021&quot;  /&gt;
&lt;span class=&#039;button&#039;&gt;&lt;span&gt;&lt;input class=&#039;fancybutton&#039; type=&#039;submit&#039; name=&quot;op&quot; value=&quot;Vote&quot;  class=&quot;form-submit&quot; /&gt;&lt;/span&gt;&lt;/span&gt;
  &lt;/div&gt;&lt;input type=&quot;hidden&quot; name=&quot;edit[form_id]&quot; id=&quot;edit-form_id&quot; value=&quot;epoll_view_voting&quot;  /&gt;
&lt;/div&gt;
&lt;/div&gt;&lt;/form&gt;
&lt;!-- no strip poll --&gt;</description>
 <comments>http://www.yumsugar.com/1836021#comment</comments>
 <category domain="http://www.teamsugar.com/tag/poll">poll</category>
 <category domain="http://www.teamsugar.com/tag/Love It or Hate It">Love It or Hate It</category>
 <category domain="http://www.teamsugar.com/tag/fashion">fashion</category>
 <category domain="http://www.teamsugar.com/tag/sodas">sodas</category>
 <category domain="http://www.teamsugar.com/tag/roberto cavalli">roberto cavalli</category>
 <category domain="http://www.teamsugar.com/tag/coca cola">coca cola</category>
 <category domain="http://www.teamsugar.com/tag/coca cola light">coca cola light</category>
 <pubDate>Sat, 02 Aug 2008 04:00:27 -0700</pubDate>
 <dc:creator>partysugar</dc:creator>
 <guid>http://www.yumsugar.com/1836021</guid>
</item>
<item>
 <title>Costco No Longer Carrying Coca-Cola Products</title>
 <link>http://www.yumsugar.com/6275000</link>
 <description>&lt;a href=&quot;http://www.yumsugar.com/6275000&quot;&gt;&lt;img  width=160 height=106  src=&#039;http://media.onsugar.com/files/ed3/192/1922195/47_2009/cb4e81cf55a745a9_coke_costco.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;If you weren&#039;t able to locate a case of Coke on your last trip to Costco, don&#039;t worry - you aren&#039;t going crazy. Yesterday, the wholesale club confirmed that it is &lt;a href=&quot;http://www.google.com/hostednews/ap/article/ALeqM5hC_n50ZLyl8FLDBIkGfCn7-110BwD9C1DP6G0&quot; target=&quot;_blank&quot;&gt;no longer carrying&lt;/a&gt; Coca-Cola products in stores nationwide.&lt;/p&gt;
&lt;p&gt;The Washington-based wholesaler is currently in the middle of a dispute with the Coca-Cola Co. Although neither would comment on the matter further, the world&#039;s largest soft drink maker said that it was involved in &quot;ongoing negotiations&quot; with the store. &lt;/p&gt;
&lt;p&gt;Considering Costco is the &lt;a href=&quot;http://en.wikipedia.org/wiki/Costco&quot; target=&quot;_blank&quot;&gt;fifth largest general retailer&lt;/a&gt; in the United States, I&#039;m predicting a resolution soon. But in the meantime, customers will simply have to shop elsewhere to get their Coke, Diet Coke, Sprite, Dasani, VitaminWater, Fresca, Minute Maid, and Odwalla fills (among others). Will you be forced to stock up on soft drinks elsewhere?&lt;/p&gt;
</description>
 <comments>http://www.yumsugar.com/6275000#comment</comments>
 <category domain="http://www.teamsugar.com/tag/drinks">drinks</category>
 <category domain="http://www.teamsugar.com/tag/news">news</category>
 <category domain="http://www.teamsugar.com/tag/coca-cola">coca-cola</category>
 <category domain="http://www.teamsugar.com/tag/products">products</category>
 <category domain="http://www.teamsugar.com/tag/Getty">Getty</category>
 <category domain="http://www.teamsugar.com/tag/coke">coke</category>
 <category domain="http://www.teamsugar.com/tag/costco">costco</category>
 <category domain="http://www.teamsugar.com/tag/beverages">beverages</category>
 <category domain="http://www.teamsugar.com/tag/brands">brands</category>
 <pubDate>Tue, 17 Nov 2009 10:15:25 -0800</pubDate>
 <dc:creator>YumSugar</dc:creator>
 <guid>http://www.yumsugar.com/6275000</guid>
</item>
<item>
 <title>Coca-Cola Brings Vault Drink Head to Head With Mtn Dew</title>
 <link>http://www.yumsugar.com/2912146</link>
 <description>&lt;a href=&quot;http://www.yumsugar.com/2912146&quot;&gt;&lt;img  width=154 height=160  src=&#039;http://media.onsugar.com/files/upl2/1/15259/11_2009/031d4984db8a9958_vault.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;&lt;span class=&quot;inline left&quot;&gt;&lt;/span&gt;Beverage titan Coca-Cola, eager to improve flat sales of carbonated beverage &lt;a href=&quot;http://drinkvault.com/index.jsp&quot; target=&quot;_blank&quot;&gt;Vault&lt;/a&gt;, is hoping to win over consumers with a &lt;a href=&quot;http://adage.com/article?article_id=135104&quot; target=&quot;_blank&quot;&gt;campaign&lt;/a&gt; that employs a tried-and-true tactic: free drinks. &lt;/p&gt;
&lt;p&gt;Although Pepsi-owned (and recently renamed) &lt;a href=&quot;http://www.mountaindew.com/&quot; target=&quot;_blank&quot;&gt;Mtn Dew&lt;/a&gt; carries as much as 80 percent of the market share for citrus soda, Coca-Cola&#039;s three-year-old citrus cooler Vault, with four percent of the market share, has fizzled with customers. Hoping to turn the tides for Vault, Coca-Cola will soon begin its &quot;Don&#039;t Dew It&quot; campaign. &lt;/p&gt;
&lt;p&gt;In an attempt to convert Mtn Dew die-hards into Vault fanatics, the company will be giving away coupons for free 16-ounce, 20-ounce, or 24-ounce Vault drinks when customers purchase a 20-ounce Mtn Dew. &lt;/p&gt;
&lt;p&gt;During the economic downturn, consumer coupon use has skyrocketed. Like other &lt;a href=&quot;http://www.yumsugar.com/tag/freebies&quot; &gt;recent promotions&lt;/a&gt;, industry experts anticipate that the &quot;Vault Taste Challenge,&quot; will see a huge participation rate from consumers. Of course, for Coca-Cola, it will come at a price - that of at least a couple million dollars. &lt;/p&gt;
&lt;p&gt;Although I think this campaign will be successful, I&#039;m skeptical of Coca-Cola snagging a significant portion of Mtn Dew&#039;s market share. I used to be a huge Mtn Dew fan, and Surge, Mellow Yellow, and the others just didn&#039;t do it for me. Do you think it will prove to be lucrative? &lt;/p&gt;
&lt;p&gt;&lt;span style=&#039;font-size:10px !important;&#039;&gt;&lt;a href=&quot;http://www.drinkvault.com/index.jsp&quot; target=&quot;_blank&quot;&gt;Source&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.yumsugar.com/2912146#comment</comments>
 <category domain="http://www.teamsugar.com/tag/news">news</category>
 <category domain="http://www.teamsugar.com/tag/pepsi">pepsi</category>
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 <category domain="http://www.teamsugar.com/tag/ad wars">ad wars</category>
 <category domain="http://www.teamsugar.com/tag/Vault">Vault</category>
 <category domain="http://www.teamsugar.com/tag/Mtn Dew">Mtn Dew</category>
 <pubDate>Wed, 11 Mar 2009 07:50:45 -0700</pubDate>
 <dc:creator>YumSugar</dc:creator>
 <guid>http://www.yumsugar.com/2912146</guid>
</item>
<item>
 <title>Pemberton&#039;s French Wine Coca (Coca-Cola) - Do You Drink Coke?</title>
 <link>http://www.yumsugar.com/192309</link>
 <description>&lt;a href=&quot;http://www.yumsugar.com/192309&quot;&gt;&lt;img  width=89 height=160  src=&#039;http://media.onsugar.com/files/users/1/17470/13_2007/coke_can.large.gif&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;&lt;span class=&quot;inline left&quot;&gt;&lt;/span&gt;&lt;br /&gt;
I already told you about the guy who invented the &lt;a href=&quot;/166719&quot; rel=&quot;nofollow&quot;&gt;first coca-cola bottle&lt;/a&gt;, but what about the guy who actually invented the beloved drink itself? 122 years ago a Dr. John Pemberton of Atlanta, best known for his expertise in the laboratory, perfected the original formula for a drink he entitled &lt;i&gt;Pemberton&#039;s French Wine Cola&lt;/i&gt;. Composed of an extract from the leaf of Peruvian Coca, the purest wine, and the Kola nut, this tonic was used to assist digestion and impart energy to the respiration system. However with the introduction of prohibition in 1886, Pemberton had to make a non-alcoholic version of the popular drink so he substituted sugar syrup for the wine, changed the name to Coca-Cola, and advertised it as the ideal temperance drink. Quicker than Emeril could say BAM!, America&#039;s most popular drink was born. So tell me, do you drink Coke?&lt;/p&gt;
&lt;!-- no strip poll --&gt;&lt;form action=&quot;/192309&quot;  method=&quot;post&quot; id=&quot;epoll_view_voting&quot;&gt;
&lt;div&gt;&lt;div class=&quot;poll&quot;&gt;  &lt;div class=&quot;vote-form&quot;&gt;    &lt;div class=&quot;choices&quot;&gt;&lt;div class=&quot;form-item&quot;&gt;
 &lt;label&gt;Pemberton&amp;#039;s French Wine Coca (Coca-Cola) - Do You Drink Coke?&lt;/label&gt;
 &lt;div class=&quot;form-item&quot;&gt;
 &lt;label for=&quot;id-0-192309&quot; class=&quot;option&quot;&gt;&lt;input type=&quot;radio&quot; id=&quot;id-0-192309&quot; name=&quot;edit[choice]&quot; value=&quot;0-192309&quot;   class=&quot;form-radio&quot; /&gt; Yep - I Love Coke&lt;/label&gt;
&lt;/div&gt;
&lt;div class=&quot;form-item&quot;&gt;
 &lt;label for=&quot;id-1-192309&quot; class=&quot;option&quot;&gt;&lt;input type=&quot;radio&quot; id=&quot;id-1-192309&quot; name=&quot;edit[choice]&quot; value=&quot;1-192309&quot;   class=&quot;form-radio&quot; /&gt; Only Diet Coke&lt;/label&gt;
&lt;/div&gt;
&lt;div class=&quot;form-item&quot;&gt;
 &lt;label for=&quot;id-2-192309&quot; class=&quot;option&quot;&gt;&lt;input type=&quot;radio&quot; id=&quot;id-2-192309&quot; name=&quot;edit[choice]&quot; value=&quot;2-192309&quot;   class=&quot;form-radio&quot; /&gt; I&#039;m more of a Pepsi&lt;/label&gt;
&lt;/div&gt;
&lt;div class=&quot;form-item&quot;&gt;
 &lt;label for=&quot;id-3-192309&quot; class=&quot;option&quot;&gt;&lt;input type=&quot;radio&quot; id=&quot;id-3-192309&quot; name=&quot;edit[choice]&quot; value=&quot;3-192309&quot;   class=&quot;form-radio&quot; /&gt; I don&#039;t drink any kind of soda&lt;/label&gt;
&lt;/div&gt;
&lt;div class=&quot;form-item&quot;&gt;
 &lt;label for=&quot;id-4-192309&quot; class=&quot;option&quot;&gt;&lt;input type=&quot;radio&quot; id=&quot;id-4-192309&quot; name=&quot;edit[choice]&quot; value=&quot;4-192309&quot;   class=&quot;form-radio&quot; /&gt; Other&lt;/label&gt;
&lt;/div&gt;

&lt;/div&gt;
    &lt;/div&gt;&lt;input type=&quot;hidden&quot; name=&quot;edit[nid]&quot; id=&quot;edit-nid&quot; value=&quot;192309&quot;  /&gt;
&lt;span class=&#039;button&#039;&gt;&lt;span&gt;&lt;input class=&#039;fancybutton&#039; type=&#039;submit&#039; name=&quot;op&quot; value=&quot;Vote&quot;  class=&quot;form-submit&quot; /&gt;&lt;/span&gt;&lt;/span&gt;
  &lt;/div&gt;&lt;input type=&quot;hidden&quot; name=&quot;edit[form_id]&quot; id=&quot;edit-form_id&quot; value=&quot;epoll_view_voting&quot;  /&gt;
&lt;/div&gt;
&lt;/div&gt;&lt;/form&gt;
&lt;!-- no strip poll --&gt;</description>
 <comments>http://www.yumsugar.com/192309#comment</comments>
 <category domain="http://www.teamsugar.com/tag/history">history</category>
 <category domain="http://www.teamsugar.com/tag/poll">poll</category>
 <category domain="http://www.teamsugar.com/tag/coca-cola">coca-cola</category>
 <category domain="http://www.teamsugar.com/tag/coke">coke</category>
 <pubDate>Thu, 29 Mar 2007 00:05:28 -0700</pubDate>
 <dc:creator>partysugar</dc:creator>
 <guid>http://www.yumsugar.com/192309</guid>
</item>
<item>
 <title>Coca Cola to Remove the Word &quot;Classic&quot; From Title</title>
 <link>http://www.yumsugar.com/2754885</link>
 <description>&lt;a href=&quot;http://www.yumsugar.com/2754885&quot;&gt;&lt;img  width=160 height=102  src=&#039;http://media.onsugar.com/files/upl1/1/17470/05_2009/548838d4dafff6d2_2873700.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;&lt;span class=&quot;inline left&quot;&gt;&lt;/span&gt;&lt;a href=&quot;http://www.yumsugar.com/tag/coca-cola&quot; &gt;Coca-Cola&lt;/a&gt; is perhaps the most classic of American drinks, however the company &lt;a href=&quot;http://adage.com/article?article_id=134222&quot; target=&quot;_blank&quot;&gt;has announced their plan to remove the word &quot;classic&quot; from its name&lt;/a&gt;. &quot;Classic&quot; was added over twenty years ago, in 1985, to signify that the brand was making a return to using the original recipe. Now with a global approach to advertising, the word is no longer beneficial to the brand. In the current ad campaigns, &quot;Coke side of life&quot; and &quot;open happiness,&quot; the word is not employed. According to a spokesman from Coca-Cola, the &quot;classic&quot; is totally unnecessary:&lt;br /&gt;
&lt;blockquote&gt;It felt like the right time. When people think Coca-Cola, they think classic. More than two decades after the introduction of that word, its reason for being a descriptor has disappeared.&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;The beverage company doesn&#039;t foresee any customer backlash and has already removed the &quot;classic&quot; from fountain drink cups. I&#039;m not affected by the change; to me Coke is classic. How do you feel about it? &lt;/p&gt;
&lt;p&gt;&lt;span style=&#039;font-size:10px !important;&#039;&gt;&lt;a href=&quot;http://www.gettyimage.com&quot; target=&quot;_blank&quot;&gt;Source&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.yumsugar.com/2754885#comment</comments>
 <category domain="http://www.teamsugar.com/tag/drinks">drinks</category>
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 <category domain="http://www.teamsugar.com/tag/names">names</category>
 <pubDate>Mon, 02 Feb 2009 03:00:00 -0800</pubDate>
 <dc:creator>partysugar</dc:creator>
 <guid>http://www.yumsugar.com/2754885</guid>
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