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Coke Testing 100-Flavor Soda Fountains
Good news for you soda fountain lovers: Coca-Cola plans to introduce a machine that dispenses 100 flavors.
The new unit, which will reportedly have a beta launch in early 2009, will remain the same size as an eight-valve soda machine by using highly concentrated ingredients to store more beverages. According to the company, switching in a new drink for the 100-flavor units will be "as easy as changing a print cartridge."
I'll Take An Anything Please
What if I offered you a soda, but I couldn't tell you what kind it was, would you still want it? Singapore based beverage company Out of the Box is hoping that you will. Banking on customer apathy, they've recently launched two new brands of soda, Anything and Whatever.
OpenSource Cola - Make Your Own!
You've heard the phrase "open source" before, haven't you? If so, then you know it usually relates to software (where the source code is "open" to everyone to see and make changes to). Well, some folks got together and decided to start a soda company called OpenCola.
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Italy's Fashion Houses Pay Tribute to Coca-Cola
Milan's 2010 Spring Fashion Week just came to a close, and in addition to revealing their latest collections, Italy's premiere fashion houses also partnered with Coca-Cola to raise funds for earthquake victims in Abruzzo, Italy.
Female designers Donatella Versace, Alberta Ferretti, Angela Missoni, Anna Molinari for Blumarine, Veronica Etro, Silvia Venturini for Fendi, Consuelo Castiglioni for Marni, and Rossella Jardini for Moschino dressed up Coca-Cola Light's trademark clear bottle for sale at an auction during Milan's "Tribute to Fashion" show.
I like them all, but my hands-down favorite is the iconic woven Missoni design, followed closely by the Moschino milk parody and Blumarine's flirty fruit pattern.
Roberto Cavalli Coca-Cola Light Bottles: Love It or Hate It?
I'm a huge fan of the Italian designer Roberto Cavalli, so imagine my surprise when I heard he was designing Coca-Cola Light bottles! The limited-edition bottles, which come in three seductive, feminine styles, will be sold in Italy from September to December. While my favorite is the leopard print bottle, I would love to get my hands on any of the animal printed designs.
Coca-Cola Aims For First Carbon-Neutral Olympic Sponsorship
When the Vancouver Games commence next Friday, Coca-Cola is aiming for its own gold medal of sorts: its first zero-waste, carbon-neutral Olympics sponsorship. The beverage giant hopes to take sustainable event planning to a new level with drink bottles made from 30 percent plant-based materials, delivered by hybrid cars and electric carts to cafés decked out in furniture that's made from pine-beetle-salvaged wood.
Staff uniforms and welcome bags will be made out of recycled bottles, coolers will be equipped with clean technology, and the company is purchasing carbon offsets to compensate for air travel and on-site transportation.
Coca-Cola Holiday Ornament Bottles: Love Them or Hate Them?
Just in the nick of tree-trimming time, Coca-Cola has released a limited supply of 13.5-ounce bottles ($3), spherically shaped to mimic a Christmas ornament. The plastic bottles are decked out with the cola's iconic holiday images, such as the Coca-Cola Polar Bear.
Coca-Cola Holiday Ornament Bottles: Love Them or Hate Them?
Coca-Cola Drinks Back on Shelves at Costco
This holiday season, Costco shoppers can breathe a collective sigh of relief: Coca-Cola products will be back on shelves Monday. Last month, after a surprisingly public pricing squabble with the world's largest soft drink maker, the wholesale club stopped ordering Coke, Diet Coke, Sprite, Dasani, VitaminWater, Fresca, Odwalla, and all other Coca-Cola beverages from stores nationwide.
"Our sign that we had in stores everywhere basically said it all — 'Until we can provide our members with these products at competitive prices and provide our members with value, we are not prepared to sell it,'" Costco CFO Richard Galanti said.
Costco No Longer Carrying Coca-Cola Products
If you weren't able to locate a case of Coke on your last trip to Costco, don't worry — you aren't going crazy. Yesterday, the wholesale club confirmed that it is no longer carrying Coca-Cola products in stores nationwide.
The Washington-based wholesaler is currently in the middle of a dispute with the Coca-Cola Co.
Coca-Cola Brings Vault Drink Head to Head With Mtn Dew
Beverage titan Coca-Cola, eager to improve flat sales of carbonated beverage Vault, is hoping to win over consumers with a campaign that employs a tried-and-true tactic: free drinks.
Although Pepsi-owned (and recently renamed) Mtn Dew carries as much as 80 percent of the market share for citrus soda, Coca-Cola's three-year-old citrus cooler Vault, with four percent of the market share, has fizzled with customers. Hoping to turn the tides for Vault, Coca-Cola will soon begin its "Don't Dew It" campaign.
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