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Beverage Titans Team Up to Remove Soda From Schools
Coca-Cola, Pepsi, and Dr Pepper Snapple Group have just done the unthinkable. They've banded together in print and television ads to promote their new campaign to remove full-calorie soft drinks from nationwide schools. The joint initiative, spearheaded by the American Beverage Association (ABA) and called Clear on Calories, hopes to tackle childhood obesity with actions such as placing calories on the front of packages, vending machines, and fountain machines.
New York Chef Serves Up Breast Milk Cheese
When it comes to homemade cheese, is breast best? That's what Daniel Angerer thinks. The chef, who owns Klee Brasserie with wife Lori Mason, has garnered attention for, among other things, squaring off against Bobby Flay in Iron Chef America.
KFC Lights Up Markets With Branded Fire Hydrants
Looks like KFC isn't ready to give up its moment in the spotlight just yet. It's switching its marketing game plan and replacing pitches on potholes with flyers on fire hydrants.
To get the word out about the new Fiery Grilled Wings, KFC is giving two cities in Indiana, Brazil and Indianapolis, $7,500 so local officials can improve their cities' fire safety — and emblaze Colonel Sanders's face onto their hydrants and fire extinguishers.
Consumers Warm Up to Humanely Raised Veal
While the vegetarian trend has continued to rise, a meat movement is also gaining popularity. The latest subject in sustainable agriculture? Pasture-raised veal.
Sandra Lee Shoots Back at Food Elitists
To promote her appearance as a celebrity volunteer on Extreme Makeover: Home Edition, TV chef Sandra Lee chatted with Walletpop about the merits of jarred garlic, premade cosmos, and other random musings. But the Food Network star waits for the end of the interview to leave the biggest takeaway: Being a foodie isn't about snobbery. "A lot of people think that foodies are this huge, elitist group in the sky that are there to critique and to judge.
Pepsi Draws Controversy For Amp Drink iPhone App
Looks like Burger King isn't the only food brand that toes the line between cutting-edge and crass. PepsiCo, the maker of new energy drink Amp, has gotten flack for its latest iPhone launch.
"Amp Up Before You Score" is a free iPhone application that offers young men pointers on how to get in bed with 24 different types of women.
Seinfelds Prevail Over Sneaky Chef in Lawsuit
She may have a famous comedian for a husband, but that's not the only reason Jessica Seinfeld is laughing all the way to the bank. Yesterday, a federal judge tossed out another author's claims that Seinfeld had copied from her cookbook. Seinfeld made a name for herself with Deceptively Delicious, a cookbook that encourages tricking kids into eating healthier food.
Bud Light's "In the Can" Commercial Aims Below the Belt
To promote its new Bud Light Lime cans, Anheuser-Busch is getting the word out through an interesting campaign that takes raunchiness to the next level. The online commercial features confessions of people who claim they enjoy "getting it in the can."
Industry vets have called the spot a "wannabe viral video" that's "crude" and "juvenile."
For Papa John's, Camaro Search Ends on a Sour Note
This Summer's turned out to be quite the roller coaster ride for Papa John's founder John Schnatter. First, he and the pizza chain held a contest to locate his 1971 Camaro, the car he sold to finance his first pizza joint 25 years ago.
In what seemed like a fairy tale, Schnatter reunited with his long lost Camaro in Flatwoods, KY.
Dead Frog Discovered in Diet Pepsi Can
How did a dead frog find its way into a Pepsi can? That's the seminal question at the center of the latest food safety gross-out. Fred and Amy DeNegri, a retired couple from Florida claim they discovered a dead frog in a Pepsi can, and have plans to take legal action.
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