Featured
Corn Flakes
Sugar Editorial Picks
Kellogg's Testing Logo Corn Flakes in the UK
From Chanel suckers to LV-inspired cupcakes, fashion labels and food have been teaming up in unusual ways. But this trend may be headed in a direction that even the most brand-beset consumers couldn't have comprehended.
In an effort to quash imitators, cereal brand Kellogg's is developing laser technology in the UK to burn its logo onto individual Corn Flakes.
Reader Recipe: Honey Glacée
The other day I was browsing the recipes on TeamSugar and this one by VirginSin caught my eye: Was it a breakfast item, a snack, or a dessert? I think the answer is all of the above! These bite-sized treats — a combination of cornflakes, honey, and peanuts — are served in paper cups making them a tasty, portion-controlled indulgence.
Kellogg's Debuts Michael Phelps Cereal Box
An honor of winning the most Olympic gold medals of all time is getting to grace the cover of a cereal box. This morning Kellogg's released the first images of the Michael Phelps Corn Flakes cover. Come Fall Phelps will front both Corn Flakes and Frosted Flakes boxes.
Other Search Results
Would You Eat This Mushroom Chocolate?
A friend recently returned from South Korea bearing gifts. One of them was a bar of North Korean chocolate candy she'd picked up from the country's demilitarized border. In the manner of a Nestle Crunch bar, it was crispy and crumbly, with little taste of mushrooms at first.
Phelps Supporters Boycott Kellogg's Products
On Monday, a photo broke of Olympian Michael Phelps smoking marijuana out of a bong. The backlash was immediately palpable, with Kellogg's dropping its endorsement deal with the champion and USA Swimming suspending him from competition. Now supporters of Phelps, finding the reactions to be far too harsh, are taking matters into their own hands and petitioning to boycott Kellogg's products.
Kellogg's Donates Michael Phelps Cereal Boxes to Food Bank
Unwanted publicity from former spokesperson Michael Phelps has forced cereal giant Kellogg's to think outside the box.
Last August, Kellogg's debuted its limited-edition Corn Flakes cereal boxes with the gold medalist on the cover. But when a photo of the Olympian smoking marijuana out of a bong surfaced, Phelps — and, some say, in turn, Kellogg's — were swimming in controversy.
Michael Phelps Will Be the New Face of Subway
Move over, Jared. Subway's got a new guy in town, and his name is Michael Phelps. The mega-medal Olympian continues to score endorsements faster than his swimming records.
How Well Do You Know Kellogg's Products?
On today's date in 1860, Will Keith Kellogg was born. Kellogg founded the Battle Creek Toasted Corn Flake Company that later became the W.K. Kellogg company.
LeAnn Rimes Gets Her Own Cereal Box
Looks like country music diva Leann Rimes is partnering with Kellogg's and the Coalition to Salute America's Heroes to raise funds for wounded and disabled veterans of the war in Iraq. Yesterday she unveiled her specially marked boxes of Kellogg's Corn Flakes that will help raise money for the coalition. The boxes, which show an image of Rimes, will each contain a code for an exclusive music download.
February 19: Cherry Coke, Cracker Jacks, Kellogg's & ...
February 19 is a great day in food history. Not because one hugely momentous thing happened, but because lots of little interesting things (translation: fun facts!) happened throughout the years. We have to give a big happy birthday hug to Coke's Cherry Coke who turns 22 today.
More on YumSugar
Fall Award Season
Top Brands
Mike & Chris
Penhaligon
Bric's