As colossal coffee chain
Starbucks struggles to keep up with past profit margins, its competitors continue to move in for the kill. Earlier this month, breakfast chain
Dunkin' Donuts introduced
its version of a recession deal. Now, in its latest ad campaign, the chain is
claiming it beat Starbucks in a blind taste test.In the campaign, Dunkin' Donuts, which is currently in the middle of a
national expansion effort, airs a new TV spot and launched a website,
Dunkin' Beat Starbucks, that will highlight the results of the taste test.
Responding to the
economic hardship, breakfast chain
Dunkin' Donuts has come out with
its version of a recession deal.
Beginning today, small hot and iced lattes will cost only 99 cents from 2 to 5 p.m. The new special, dubbed "America's Latte Break," is the doughnut chain's response to the
Starbucks $2 afternoon coffee deal that ended last month.
Recently grocers and restaurant chains have started to
employ a sophisticated type of digital advertising. The videos and images influence a shopper's decisions as they browse supermarket aisles or wait in line to pay. At select
Dunkin' Donuts in New York, people who order coffee in the morning see ads promoting breakfast items at the register.
So you stopped off at
Dunkin' Donuts for a coffee, but it's so hot out that you're in the mood for something cooler. Check out the chart below to see how their
cold specialty drinks compare. You may be surprised at how many calories, sodium, and sugar they contain.
Raise Your Hand If You Like Freebies! Today, May 15, there are two fast-food freebies for you to catch. The first involves free chicken sandwiches, and the second involves free coffee. Mmmmm, yummy.
Tomorrow, May 15, there are two fast-food freebies for you to catch. The first involves free chicken sandwiches, and the second involves free coffee.
First up, McDonald's is
promoting their new Southern Style Chicken Biscuits and Sandwiches by giving them away at 14,000 of their US locations.
Doing some last-minute work on your
taxes this weekend? Well maybe they'll be a bit easier to do if you know there's a reward at the end of the tax-form tunnel. Next Tuesday, April 15,
Dunkin' Donuts is offering a bit of tax-day relief in the form of a free donut.
Don't forget, your local
Starbucks is closing this evening. From 5:30 p.m. to 8:30 p.m., they will be closed for retraining purposes.
Our pals over at
Grub Street are reporting that Rachael Ray might not be the perfect
Dunkin' Donuts spokesperson. After all, shouldn't a spokesperson like the product she's hawking? In a
second-hand story, Rachael is being quoted as calling Dunkin' Donuts coffee sh*t.
Dunkin' Donuts has gotten some big names, like
Naomi Campbell, to endorse its yummies, and
Rachael Ray just joined the club. Page Six is reporting that chef
Anthony Bourdain is not pleased with Ray's massive deal with the donut maker. He
said:
"She's hugely influential, particularly with children.
