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Gastrosexual: The New Metrosexual?

YumSugar — Wed, 23 Jul 2008 09:00:28 -0700

Much like the sudden rise of the metrosexual, a recently released study discusses the rapid growth of the next major male demographic: the gastrosexual. According to the Daily Mail, these men use their culinary skills to impress their friends and potential love interests.

Leading the pack of gastrosexual men are celebrity chefs, like Jamie Oliver, Danny Boome, and Gordon Ramsay, who glorify the high-stakes world of the restaurant kitchen. PurAsia, the food company that published the report, entitled "Emergence of the Gastrosexual," said in a public statement:

We found that cooking for this new generation isn't simply a matter of refuelling. For them it's an enjoyable experience and something to be relished - they cook for pleasure, praise and potential seduction.

Restaurant chefs have always been macho, but I'm curious to see if this motivates more men to cook. What do you think of the development? Is there a gastrosexual in your life?

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Male Vegetarians: Macho or Unmanly?

partysugar — Tue, 29 Jul 2008 10:15:57 -0700

Last week we introduced you to the gastrosexual, a macho man who enjoys spending time in the kitchen, and today I bring you the predicament of the male vegetarian. While masculinity is often associated with meat-eating, a recent Guardian article by vegetarian Barbara Ellen argues that being a male vegetarian requires more manliness than being a carnivore:

In this hostile, ultra-macho, morally arid climate, to stand up and be counted as a male vegetarian must require cojones of immense size, much bigger balls, in fact, than your average carnivorous wimp, who just goes along with the crowd. So pity him no longer, for it could be that the male vegetarian is suddenly looking kind of sexy again.

I think she makes a good point and it's interesting to note that a man's masculinity goes hand in hand with his eating habits. What do you think about the topic? Are male vegetarians more or less macho than their meat-eating counterparts?

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YumSugar Gift Guide: The Bachelor Gastrosexual

YumSugar — Thu, 04 Dec 2008 12:30:03 -0800

Is your brother or your best friend a perpetual heartbreaker? If his gastrosexual self already knows that the way to a woman's heart is through her stomach, browse the options below, which fit in perfectly with his impossibly smooth pad.

His George Foreman deserves a long-overdue upgrade; try this indoor grill. If he's a serious gourmet, he'll love an at-home meat grinder. For those last-minute dates, Zagat to Go is a perfect reference.

Want more gift ideas? Browse the selection below or check out all the gift guides on HolidaySugar.

Jamie Oliver to Launch "Jamie Magazine"

YumSugar — Mon, 01 Dec 2008 09:07:42 -0800

Jamie Oliver, UK celebrity chef and gastrosexual, has announced the launch of his own bimonthly glossy, which will hit shelves this Thursday. The cooking star promises that his publication, aptly titled Jamie Magazine, won't be "yet another cooking mag," but will offer readers a "more personal relationship" with the man who is Jamie Oliver. According to editor Andy Harris, the magazine should make readers feel as if they are "being invited round to Jamie's house." So how does Oliver plan to do this? To find out, read more. He's employed the help of his wife, Jools, who will pen a regular column. Oliver will also take some of the magazine's photos, and the premiere issue will feature a question-and-answer session between Jamie and his pal Brad Pitt, who admits that the best meal Angelina Jolie's ever produced in their kitchen is "cereals." The first three issues will be exclusively sold at WH Smith newsstands.

Considering the number of print publications that have succumbed to declining circulation over the past year, it only makes sense that the chef funded the magazine himself, to the tune of £250,000.

While Oliver does have an incredibly enthusiastic female following, I think he's making a rather risky decision to launch a food and entertaining magazine during a tumbling global economy, especially when the food magazine market is saturated and others - such as the Food Network and Sandra Lee - have already announced their new publications. Do you think he can set himself apart?

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