Would You Eat This Piece of Pizza?

partysugar — Tue, 22 Apr 2008 15:18:33 -0700

At first glance, this slice of pizza looks like regular cheese pizza. However, if you look closer, you'll notice something extraordinary about the topping. It's a macaroni and cheese pizza! Made and sold at Ian's Pizza - a popular pizza joint in Madison, WI and Chicago - the mac and cheese pizza is a best selling, crowd pleaser. I've never heard of mac n' cheese pizza and would love to get my hands on a slice of it. How about you? Would you eat macaroni and cheese-topped pizza?

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Pizza Hut Draws Attention With Viral Video

YumSugar — Mon, 15 Dec 2008 11:18:58 -0800

Pizza Hut has caused an uproar with the launch of a new viral advertising campaign. "Kicked Out of a Pizza Place," a video produced by Mediocre Films, has gotten 198,135 views on YouTube since it was posted less than five days ago. The fast food corporation is piggybacking on the success of other chains' attempt at viral videos, such as competitor Wendy's MySpace video, "Crazy Lettuce". The pizza parlor video, one of three in the viral campaign, is already attracting lots of attention - both for its humor and its tackiness. "If Pizza Hut were a person, I'd say it was a jerk," wrote Ian Schafer, CEO of Deep Focus, an Internet marketing agency.

While the video had me busting a gut, I also thought it was a slap in the face of family-owned businesses. More importantly, I question whether the campaign conveyed any meaningful (or positive) brand message to consumers about Pizza Hut. Watch the video below - I'd love to hear what you think.

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