Trend Alert: Celebrity-Crafted Food Carryalls

YumSugar — Mon, 13 Oct 2008 09:00:00 -0700

These days, virtually every celebrity - from Lauren Conrad to Jessica Simpson - has his or her own womenswear, footwear, accessory, and fragrance line. But celebrity lunchbags and farmers market totebags? Lately we've seen the celebrity, fashion, and food worlds collide, with all sorts of celebrity-designed carryalls for everything from our groceries to our lunch.

PartySugar and I might have been on to something when we said that we prefer to carry our farmers market goodies in style. It seems others were thinking the exact same thing. First, Whole Foods announced Sheryl Crow would be custom-designing its latest green grocery bag. Then celebrity chef Mario Batali jumped on the design bandwagon, randomly unveiling his own line of sleek lunch bags. The latest? A collaboration between Jennie Garth and the Sierra Club.

While I'm a bigger fan of some of the designs than others, if this trend encourages shoppers to be more eco-friendly - wasting less resources on plastic and paper grocery bags and lunch bags - then it's for the better. What do you think of the trend? Would you buy Sheryl's, Mario's, or Jennie's bags?

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