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Pepsi Gives the Super Bowl the Silent Treatment
Super Bowl ads are usually associated with loud noises and a lot of hoopla. However this year, PepsiCo is planning on changing all of that. This Super Bowl Sunday, Feb.
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Lay's Goes Local
Frito-Lay, the nation's biggest snack-food company, has announced plans to go local. Next Tuesday the Lay's brand of chips will roll out a new marketing strategy. Dubbed "Lay's Local," the campaign focuses on the 80 farms (scattered across 27 states) that grow the potatoes used to make the chips.
Shrunken Packaged Foods' Slow Return to Their Original Size
In a small indication that America may be on a slow road to economic recovery, consumer foods marketers are beginning to reintroduce larger packages at the same price. Last year, manufacturers were hit by high fuel and commodity prices, so to avoid blatantly transferring cost increases to consumers, manufacturers such as Hellman's, Tropicana, and Kellogg's quietly began downsizing packages.
Ben & Jerry's even went after the size of Haagen-Dazs in its marketing campaign, pointing out that the rival company had downsized its "pints" from 16 to 14 ounces.
Don't Lay A Finger On My Butterfinger
People ask me all the time, what is your favorite dessert? I hate the question because I never really know what to say. It's too hard for me to decide on just one dessert when I love them all so much.
What Kind of Bird Lays a Square Egg?
A square bird, right? Well, not exactly...
This is an egg cuber.
Do You Know Where Your Fourth of July Food Came From?
With everyone from celebrity chefs like Michael Chiarello to national corporations such as Lay's focusing on eating locally, it's hard not to wonder where your food comes from. For example, where exactly was the pork used to make these burgers raised?
Since the majority of Americans will be hosting barbecues this weekend, I thought it would be fun to test your knowledge of classic Fourth of July foods.
Audrina Patridge Is New Carl's Jr. Spokesperson
Turns out you don't have to wait for the next season of The Hills to catch more of Audrina Patridge: later this month, she'll be following fellow temptress Padma Lakshmi's lead and starring in a new commercial for Carl's Jr. promoting the chain's Teriyaki Six Dollar Burger.
The Hills regular filmed on location in Malibu, donning a barely there, gold lamé bikini and noshing on burgers while laying on the beach. "It was my first experience shooting a spot with food, and .
Stefan: "I'm Not a Villain, I'm a Softy!"
Although many people thought Stefan was a cocky bastard, I happened to like the quick-witted chef. Sure he was arrogant, but he had the skills to back up the ego. However, his impressive culinary expertise wasn't good enough for him to earn the title of Top Chef.
Latest Ads Remind You Where Your Food Came From
In an era when people are consumed with better-for-you goods, food and beverage companies are launching new campaigns that highlight the produce from which their products are derived.
According to market research results from Mintel International, a quarter of the food and beverages launched in 2008 claimed to be "natural," making it the year's most prevalent claim.
For the first time in more than half a century, food titan Heinz has changed its iconic ketchup label, switching out the gherkin below the name for a plump, vine-ripened tomato.
Subway Still Backs Michael Phelps — Sort Of
Sandwich chain Subway isn't dropping Olympian Michael Phelps as a sponsor yet — but it has removed all semblance of the swimmer from its website, and plans to delay its first TV campaign starring the gold medalist, which was originally slated for early 2009.
This is the fast-food chain's response after a photo broke last week of the Olympian smoking a bong. Immediately following the news, Kellogg's dropped its endorsement deal with the swimmer, and we wondered whether Phelps's other food sponsor, Subway, would follow the cereal maker's footsteps.
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