New Starbucks Logo: Love It or Hate It?


Updated 01/25/11 12:26 PM · Posted by · 13 comments

Starbucks Unveils New, Image-Only Logo

Want to see what the future of Starbucks looks like? Well, now you can. In honor of the coffee titan's 40th anniversary this March, the corporation will introduce a newly redesigned logo. And — gasp! — it doesn't include the word "Starbucks" or "coffee." The evolved logo, released today, still maintains the company's signature siren, but it is no longer bordered by a circle that reads Read more

The Faceless Female Squiggly Logo


Updated 12/09/10 2:36 PM · Posted by TresSugar · 2 comments

Squiggly Women Logos

Art Fag City rounded up an impressively comprehensive collection of logos from women's health, beauty, and support groups to rival the carefree girl in white in clichedom. She's always faceless and wavy, sometimes bodyless, and occasionally growing into a tree. Besides giving an every-woman welcome, I don't see the appeal; but, given the rampant plagiarism, it must work! Read more

Fashion Logo Lollipops: Love It or Hate It?


Updated 05/26/10 7:07 PM · Posted by partysugar · 24 comments

Fashion Logo Lollipops: Love It or Hate It?

Are you a sucker for high-end fashion brands? I am and I'm not afraid to admit that yes, I covet the classic quilted Chanel handbag with interlocking C logo. However, I'm not sure how I feel about these logo lollipops. Artist Massimo Gammacurta created these designer suckers (that come in a variety of flavors) based on the symbolic initials of the world's most luxurious brands. What do you Read more

New Jack in the Box Logo: Love It or Hate It?


Updated 05/19/10 7:11 PM · Posted by YumSugar · 31 comments

Poll: Jack in the Box's New Logo Design

Jack in the Box has done a lot to beef up its marketing efforts as of late. In addition to its free food giveaways and viral "Hang in There Jack" campaign, the fast food chain has also been quietly testing a new logo at locations near its San Diego headquarters. I'm happy that designers retained the bright red box, and I think the cursive script gives the logo a more contemporary feel. But I Read more

Due to Customer Backlash, Tropicana Ditches New Logo


Updated 05/20/10 10:19 PM · Posted by partysugar · 47 comments

Due to Customer Backlash, Tropicana Ditches New Logo

Last month Tropicana debuted a clean new look to emphasize the all-natural, fresh squeezed juice. However, due to an overwhelming amount of customer outrage, the company is abandoning the changes and returning to the old packaging. Many loyal Tropicana fans were disgusted by the brand's redesigned logo — which features a glass of orange juice against a white backdrop, instead of the familiar Read more

McDonald's Unveils Global Redesign


Updated 10/29/08 6:15 PM · Posted by YumSugar · 18 comments

McDonald's Unveils Global Redesign

Next month, number one fast-food giant McDonald's will unveil a redesign of all its food products around the world. In what the corporation calls "the most comprehensive rollout in the brand's history," all 118 countries with McDonald's restaurants will launch new designs that advertise the chain's high-quality ingredients. The packaging, developed by UK marketing firm Boxer, draws attention to Read more

Love It or Hate It: Pepsi's New Logo


Updated 10/28/08 2:08 PM · Posted by YumSugar · 53 comments

Love It or Hate It: Pepsi's New Logo

Pepsi's redesigning their look and I've got a sneak peek at the logo redesign! The new logo, shown here at bottom right, is the 11th in Pepsi's 110-year history. It was designed by the Arnell Group and took five months to create. Graphically, the logo is loosely characterized by a smile. Advertising experts estimate that rolling out the new look of the brand — updating trucks, vending Read more

Guess the Logo!


Updated 03/27/09 7:52 AM · Posted by FabSugar · 34 comments

Luxury Designer Labels

Quoted from the beloved Carrie Bradshaw, it's all about labels and love. While others will delve into the topic of love, I'll preach on the other topic at hand. Are you a label queen? I admit, I have my share of label-encrusted goodies. Some of them are really nice and if you got it, why not show it off? With the onslaught of new visionaries, designers are creating memorable insignias to help Read more

Discover Starbucks' "Venti" Announcement


Updated 05/12/08 5:40 PM · Posted by YumSugar · 55 comments

Starbucks Adds a Reward Program, New Pike Place Roast and New Logo

This morning Starbucks had their "venti" announcement, and I don't know about you guys, but I was a bit bored underwhelmed. I know they're trying everything they can think of to turn things back around, but a huge cryptic press release for 30 minutes of free coffee? That's right from 9-9:30 a.m. PDT (12-12:30 p.m. EDT) they were giving out free samples of their new Pike Place Roast. It's their Read more

Chloe Logo Front Top: Love It or Hate It?


Updated 04/07/08 9:25 AM · Posted by FabSugar · 57 comments

Chloe Logo Front Top: Love It or Hate It?

Sometimes I wonder why oh why luxury brands produce things like this Chloe Logo Front Top and then try to sell them for $200 a pop. Would you splurge on something so blatantly logo-ed? Or does the thought (and price) disgust you? Take all of my Love It or Hate It Polls here! To post your selections go to the Love It or Hate It? group. And if you want to learn how to do a blog post click Read more