If I were Google, I'd probably hire Matthew Epstein. He's a marketing expert who spent $3,000 on a flashy website, Googlepleasehire.me, and a video in hopes to catch the eye of the tech giant. I have to admit, although it's just another marketing gimmick, it seems to be a very well thought out one and a lot of effort has been put into it. He put together a very captivating introduction and listed Read more

Remember Duncan Hines's controversial "Hip Hop Cupcakes" commercial? Well, it wasn't the first (and certainly isn't the last) supermarket food campaign that's wrought with racially charged undertones. The latest company to fall under attack is candy company Cadbury, which has come under fire for a new advertisement comparing supermodel Naomi Campbell to one of its latest products. The ad's Read more

When Nike was looking for a new motto for use on some official US Soccer gear, it looked to its fans . . . and took to Twitter. The company sponsored a contest using the hashtag #RedAllOver, and asked fans to tweet their ideas for a slogan followed by the tag. Now, the winning motto lives on Nike's "Inspired by Supporters" jerseys and reads: "Indivisible." The contest lasted over five days and Read more

Microsoft Bing quickly backed away from their Japan Quake Twitter campaign once the outrage began from Twitter users. On Saturday, its official Twitter account, @bing, said they would donate a $1 for every retweet they get of their pledge to donate up to $100,000. Some users started fuming and saw it as "exploitation" of tragic events happening in Japan. "just write the goddam cheque and cut out Read more

Talk about a marketing strategy gone wrong. Business Insider posted a commercial that the now defunct Icelandic bank Kraupthing released before the worldwide economic meltdown. You'll see video snippets of Martin Luther King Jr.'s "I Have a Dream" speech, Nelson Mandela being sworn in as president, the moon landing, some war footage, and yes, The Matrix. The ad might make for some kind of feel Read more

It's Starbucks's 40th birthday this month, and it's got plenty in store besides that brand-new logo. Starting today, the coffee giant is launching a massive anniversary marketing campaign that'll include print ads, TV commercials, in-store promotions, and product lines. In addition to new brews — Starbucks Tribute Blend coffee and a Via version of the same blend — the corporation is also Read more

What else is new at Chipotle besides its fast-casual Asian concept? Why, a new gilt look! The Mexican grill announced today that, for the next four months, it'll switch from its well-recognized silver foil burrito wrapper to one that's colored gold. The point behind the marketing-minded switch? To call attention to its "gold ingredients" and mission statement of "Food With Integrity," made with Read more

Who's the first star to make an appearance this Winter at New York Fashion Week? Why, none other than iconic brand Diet Pepsi, which has debuted a slender new look. According to PepsiCo, the "taller, sassier new Skinny Can" is a "celebration of beautiful, confident women" and will be available come March, alongside the classic can, which won't be going away. The redesign's already been met with Read more