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New McDonald's Commercials Take a Deeper Jab at Starbucks

Oct 6 2008 - 10:30am by YumSugar
1,189 Views - 25 comments
New McDonald's Commercials Take a Deeper Jab at Starbucks In an effort to further promote its new McCafé coffee bars, fast-food chain McDonald's has released a new set of clips that make fun of the coffeehouse scene popularized by Starbucks, billing it as a stuffy store overrun with brooding intellectuals. This isn't the first of the campaign against Starbucks: Earlier this year, we took notice of the new McDonald's site Unsnobbycoffee.com, which touts McDonald's coffee as simple, easy, and unpretentious when compared to Starbucks. The new commercials take this concept one step further.
on Yahoo!

Can the McCafe Take On Starbucks?

Jan 7 2008 - 11:13am by YumSugar
1,963 Views - 39 comments
Can the McCafe Take On Starbucks? This Fall, your local McDonald's is going to experience the biggest change in 30 years: baristas. That's right, according to the Wall Street Journal, McDonald's locations nationwide will install coffee bars that serve up cappuccinos, lattes, mochas, and frappes. They will be located at the front, near the registers, and customers can watch their drinks being made; a big departure from the rest of the food prep.



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