YumSugar

Biggest Headline of 2008: Cookies Die and Come Back

YumSugar — Wed, 10 Dec 2008 13:00:48 -0800

This year was a turbulent year for all, and the traditional snack cookie was no exception. Snack companies took fans on a roller coaster ride, discontinuing cookies and then announcing their revival. In January of this year, cookie classicists reeled from the loss of the Hydrox cookie, the crispy, chocolate sandwiches the preceded the Oreo. Consumers raised such ruckus over the death of Hydrox that Kellogg's, the cookie's manufacturer, agreed to bring it back. The catch? Kellogg's stated that the cookie's overall future was contingent on whether "it sells a lot."So far, Hydrox has remained on shelves. Mother's cookies, however, were not so lucky. After nearly 100 years of baking, Mother's Cookies crumbled, leaving lovers of Circus Animal Cookies and Taffy Sandwiches up in arms. Archway, which bought out Mother's cookies in 2005, also dissolved.

This month, Kellogg's announced it would be acquiring the rights to Mother's recipes, too. The company didn't reveal too many details, but did say it plans to rekindle the most popular of Mother's snacks. Did you find this year's cookie drama unsettling? Are you worried that any of these sweet Kellogg's deals will sour?

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Kellogg's Will Bring Back Mother's Cookies

partysugar — Mon, 08 Dec 2008 03:00:56 -0800

Kellogg's has acquired the trademarks and recipes of Mother's Cookies. The beloved maker of the childhood-favorite circus animal cookies filed for bankruptcy in early October. Now Kellogg's plans to bring the brand back and reintroduce Mother's most popular cookies. Although the terms of the deal were not revealed, the president of Kellogg, David Mackay, stated that "Kellogg will use its understanding of the cookie category and distribution infrastructure to expand sales of Mother's Cookies."

I'm excited by the news. What do you think of the rebirth?

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Will You be Upset If Belgian Company Buys Budweiser?

partysugar — Wed, 18 Jun 2008 07:45:36 -0700

There is no other beer as quintessentially American as Budweiser. With its red, white, and blue label, the beer is known around the world as the American brew. But, how would you feel if the "great American lager" was no longer owned by an American company?

Big time Belgian brewer InBev, which makes Stella, Becks, and many other brews, has offered to buy Anheuser-Busch's beer. Both Americans and Belgians are outraged by the possible takeover. Americans - who are putting up a fight at savebudweiser.com - don't want to lose the national symbol, and the Belgians don't want to be associated with it.

Considering that I prefer Stella to Bud, I'm not affected by the possible merger. How about you? Will you be upset if a Belgian company buys America's favorite beer?

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