YumSugar

Michael Phelps Will Shine Again in Subway's Spotlight

YumSugar — Mon, 06 Jul 2009 11:51:11 -0700

Subway's ready to test the waters again with spokesperson Michael Phelps: This past Sunday during the US national swimming championships, the sandwichmaker began airing commercial spots starring the Olympic gold medalist. Phelps' year got off to a rocky start when a photo surfaced in February of him smoking marijuana out of a bong.

Within days, USA Swimming had suspended the Olympian from the sport for three months, and Kellogg's decided not to renew its contract with Phelps. Amidst the scandal, the swimming champion was able to hang onto his other major endorsement, Subway - by a thread.

The sandwich chain maintained it was sticking by Phelps, but removed all semblance of Phelps from its website as well as delayed his TV campaign slated for the beginning of the year. The commercials are to reveal that the swimmer - who, at the peak of training, eats as much as 10,000 calories a day - is a fan of Subway's meatball sandwich with jalapeños.

Do you think it's a smart move on Subway's part to hang onto Michael Phelps as a spokesperson?

Kellogg's Donates Michael Phelps Cereal Boxes to Food Bank

YumSugar — Thu, 12 Mar 2009 15:00:22 -0700

Unwanted publicity from former spokesperson Michael Phelps has forced cereal giant Kellogg's to think outside the box.

Last August, Kellogg's debuted its limited-edition Corn Flakes cereal boxes with the gold medalist on the cover. But when a photo of the Olympian smoking marijuana out of a bong surfaced, Phelps - and, some say, in turn, Kellogg's - were swimming in controversy. Ultimately, the cereal maker decided not to renew a contract with Phelps. One question remained, however. What would be done with all the cereal boxes graced by the champion?

As it should happen, one company's trash is another organization's treasure: Roughly 3,800 pounds of the the boxes were donated to the San Francisco Food Bank two weeks ago.

With the economy in shambles and more people in need than ever, the Food Bank was all too happy to take the boxes off the company's hands. As for cereal, says San Francisco Food Bank executive director Paul Ash: "It's become very hard to get ahold of."

Now that the boxes are no longer on supermarket shelves, they'll probably be collector's items - ones that can only be found at the food bank. Even if I do think the so-called scandal was blown out of proportion, I'm happy to hear that the leftover cereal will further a good cause. Are you surprised to hear of the outcome?

Source

Subway Still Backs Michael Phelps - Sort Of

YumSugar — Mon, 09 Feb 2009 11:16:22 -0800

Sandwich chain Subway isn't dropping Olympian Michael Phelps as a sponsor yet - but it has removed all semblance of the swimmer from its website, and plans to delay its first TV campaign starring the gold medalist, which was originally slated for early 2009.

This is the fast-food chain's response after a photo broke last week of the Olympian smoking a bong. Immediately following the news, Kellogg's dropped its endorsement deal with the swimmer, and we wondered whether Phelps's other food sponsor, Subway, would follow the cereal maker's footsteps. Indeed, Phelps, who was all over the company's SubwayFreshBuzz website, which highlights "fresh celebrities," is no longer featured. The restaurant chain said in an official statement:

Like most Americans, and like Michael Phelps himself, we were disappointed in his behavior. Also, like most Americans, we accept his apology. Moving forward, he remains in our plans.

Considering the backlash that followed when Kellogg's dropped Phelps (a petition to boycott all of the brand's products), it's a smooth move on Subway's part to hang onto the swimmer, but have him lay low for a while. What's your opinion of the sandwich chain's strategy? Were you surprised they didn't end his endorsement deal?

Source

Phelps Supporters Boycott Kellogg's Products

YumSugar — Fri, 06 Feb 2009 13:01:07 -0800

On Monday, a photo broke of Olympian Michael Phelps smoking marijuana out of a bong. The backlash was immediately palpable, with Kellogg's dropping its endorsement deal with the champion and USA Swimming suspending him from competition. Now supporters of Phelps, finding the reactions to be far too harsh, are taking matters into their own hands and petitioning to boycott Kellogg's products.

The online petition includes some amusing (and rather valid) points, such as the fact that "Kellogg's has profited for decades on the food tastes of marijuana using Americans with the munchies." Kellogg's was one of the first companies to bring Phelps on board for a mega-endorsement deal after he earned eight gold medals in last year's Summer Olympics. His splashy photo adorned boxes of Corn Flakes and Frosted Flakes.

Although non-food sponsors such as Omega and Speedo are standing by Phelps, I wonder if his other food sponsor, Subway, will do the same. What do you think of the scandal? Will you sign the petition to boycott the company's products?

Update: BuzzNewsRoom reports that Subway has removed all semblance of Michael Phelps from its website as it prepares to drop his endorsement deal.

Source

Michael Phelps Will Be the New Face of Subway

YumSugar — Mon, 24 Nov 2008 12:30:14 -0800

Move over, Jared. Subway's got a new guy in town, and his name is Michael Phelps. The mega-medal Olympian continues to score endorsements faster than his swimming records. He's now landed an exclusive fast food deal to represent Subway beginning early next year. As Phelps puts it:

Subway restaurants have always given me the options that I am looking for - whether that's healthy sandwiches before a big meet or the tasty meatball sub that I treat myself with. I was ready to take my Subway fandom to the next level - I really think of Subway as a champion food option.

The exclusive fast food deal has left many industry experts puzzled, considering the swimmer unabashedly campaigned for a relationship with McDonald's during the Summer games. But the announcement isn't the first surprise move by Phelps, who shocked everyone when he declined to appear on the cover of the Wheaties box - as many Olympic champions have done - in favor of endorsing Kellogg's Corn Flakes and Frosted Flakes. Do you think Phelps is an appropriate fit for Subway?

Source and Source

Can You Guess the Olympians' Favorite Foods?

YumSugar — Fri, 22 Aug 2008 05:30:07 -0700

In the past two weeks, many of us (myself included) have kept our eyes glued to the television screen watching the Olympics. You may think you're a die-hard sports fan since you know the number of world records broken or gold medals won, but the real test is whether you know what foods the Olympians just can't resist. Here's your chance to test your aptitude. On your marks, get set . . . go!

Source

Take the quiz

Kellogg's Debuts Michael Phelps Cereal Box

partysugar — Wed, 20 Aug 2008 10:15:24 -0700

An honor of winning the most Olympic gold medals of all time is getting to grace the cover of a cereal box. This morning Kellogg's released the first images of the Michael Phelps Corn Flakes cover. Come Fall Phelps will front both Corn Flakes and Frosted Flakes boxes.

Normally athletes are featured on Wheaties boxes, but this year Phelps's agent, Peter Carlisle, decided to go with Kellogg's.

I find the cover inspirational and patriotic and definitely prefer it to the image of Phelps on the cover of Sports Illustrated.

What do you think? Will you buy a box of Michael Phelps Corn Flakes?

Source

Michael Phelps Dishes on His Unusual Eating Habits

YumSugar — Wed, 13 Aug 2008 09:00:05 -0700

If you've been watching the 2008 Olympics like I've been, then you're probably aware that USA swimmer Michael Phelps is trying to win a record number of gold medals. But do you know what he eats to stay on top of his ambitious game? In a recent video interview, Phelps explains that he fuels his body by eating between 8,000 and 10,000 calories a day. Since the US Olympian doesn't cook, this means eating (not-so-short) stacks of pancakes, buffalo enchiladas, and towering sandwiches packed with turkey, cheese, mayonnaise, and vegetables.

Watch the video below and tell me: Are you surprised by the swimmer's daily caloric intake? Personally, I'm a bit envious! I would probably go through those calories by eating Tex-Mex dishes. What would you eat on a diet of 10,000 calories a day?

Source and Source

How to Prepare For a BBQ Festival

YumSugar — Fri, 11 Sep 2009 05:50:23 -0700

Over the long weekend, while many of you were hosting barbecues of your own, I headed over to Sparks, NV, for the Best in the West Nugget Rib Cook-Off, one of the country's largest outdoor barbecue events. I was more than stoked to chomp down on award-winning ribs all day long, but - given the scope of the festival and its four-hour driving distance from my house - I wanted to maximize my first experience there by being as prepared for the event as Michael Phelps was for the Summer Olympics. If you're planning on heading to a major barbecue festival (or any food extravaganza, for that matter), I've got some tips to share with you.

View Slideshow ›

KFC Hopes to Sweeten the Pothole

YumSugar — Mon, 30 Mar 2009 11:32:12 -0700

Could potholes be the new billboards? Kentucky Fried Chicken is hoping so with a new marketing and urban renewal program. Last week, as part of the chicken chain's "Fresh Tastes Best" campaign, KFC filled potholes as a private sponsor in Louisville, KY - spray-painting each repair with a stenciled memo: "Re-Freshed by KFC."

The fast food company, which estimates that there are more than 350 million potholes nationwide, wants four more cities to be a part of the campaign and has sent letters to various mayors, offering to patch potholes gratis.

KFC would not comment on how much it will cost the company to fill potholes in five cities. From Starbucks giving free coffee for community service to Kellogg's donating its Michael Phelps cereal boxes to a food bank, companies seem to be focused on marketing their brands next to a good cause.

I'm on the fence about this new campaign. Sure, it couldn't come at a better time for budget-strapped cities that desperately need repair. But on the other hand, I see it as yet another visual space being exploited for marketing purposes. Plus, there are other logistical matters that need to be accounted for - such as what materials are being used, how long KFC would be accountable for the potholes they've fixed, and, of course, the issue of those hideous spray-painted logos. What do you think of the campaign? Are potholes a great cause for KFC to get behind, or is it corporate sponsorship at its worst?

Source