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Coca-Cola Brings Vault Drink Head to Head With Mtn Dew
Beverage titan Coca-Cola, eager to improve flat sales of carbonated beverage Vault, is hoping to win over consumers with a campaign that employs a tried-and-true tactic: free drinks.
Although Pepsi-owned (and recently renamed) Mtn Dew carries as much as 80 percent of the market share for citrus soda, Coca-Cola's three-year-old citrus cooler Vault, with four percent of the market share, has fizzled with customers. Hoping to turn the tides for Vault, Coca-Cola will soon begin its "Don't Dew It" campaign.
Reader Recipe: Mountain Dew Apple Dumplings
I was checking out the recipes in the Kitchen Goddess group, when I saw this one from TeamSugar member ashleyk4214. Her recipe is for a simple dessert, but unique dessert. Not any old apple dumplings, these ones are made with Mountain Dew!
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Yummy Links: From Twice Baked Potatoes to Real Sugar Pepsi
- Double stuffed baked potatoes are comforting and delicious. — Cooking With Amy
- Ten dishes to make when you are cooking alone. — Chow
- Time has come up with a list of the world's best food blogs.
Go on a Quest to Discover the New Doritos Flavor
Doritos recently announced a new flavor called The Quest, which is sold in a black package with the words "Guessing the Flavor Is Just the Beginning . . ."
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