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Campbell's Emphasizes Oodles of Noodles With New Campaign
To commemorate the 75th anniversary of its celebrated chicken noodle soup, food company Campbell's has really used its noodle. Yesterday, the 140-year-old company launched a bold campaign called "Slurp" to get consumers to think about its staid soup in a new way.
To promote the fact that there are 32 feet of egg noodles in every can of its chicken noodle soup, the corporation partnered with ad agency BBDO New York and Traction Creative.
Yummy Links: From Clinton Kelly to Guy Fieri
- What Not to Wear's Clinton Kelly's ultimate guide to entertaining. — The Epi-Log
- A detailed inside look at the New York Wine and Food Festival. — Eater NY
- Learn how to make perfectly boiled eggs.— Serious Eats
- The simple chic approach to Fall decorating.
Jennifer Aniston Dreams of Opening a Mexican Eatery in NYC
As it turns out, those purported rumors of Jennifer Aniston hoping to open a restaurant are actually true.
On The Tonight Show, the star of the new movie Love Happens confirmed that she does, in fact, want to be a restaurateur. Aniston told talk show host Conan O'Brien: I've always wanted to open a restaurant.
7 Spectacular US Farmers Markets
Last week, US Agriculture Secretary Tom Vilsack proclaimed Aug. 2-8 as National Farmers Market Week. In the past year, the number of farmers markets has grown nearly five percent, and there's good reason to get behind them: they're sustainable, community-driven, and personal.
First Couple Faces Criticism For Dining Decisions
The first couple have continued to convey political messages about food with their recent dining choices. The Obamas spent Saturday evening in Manhattan, where they dined at James Beard Award-winning chef Dan Barber's restaurant Blue Hill before catching a Broadway show.
Within hours, news sites were awash with commentary on the first couple's romantic dinner.
Must-Read: The Balthazar Cookbook
Even for those of us who don't live in New York, it's hard to ignore the accolades of Balthazar, Keith McNally's world-famous SoHo brasserie that's been perennially packed since it opened over a decade ago.
New Yorkers may think it's still hard to book a rez, but those of us on the West Coast really can't snag a seat for brunch. That's why I was psyched to get my hands on a copy of The Balthazar Cookbook ($24.75).
Meet the Newest Dining Hotspot: The Ballpark
Masaharu Morimoto isn't the only celebrity chef to be serving stepped-up stadium food at future Yankees games. As part of the stadium's new Legends Culinary Series, at select games, famous New York chefs will serve up signature dishes at the stadium's Legends Suite Club.
In addition to Iron Chef Morimoto, the star-studded lineup of chefs will include Alex Guarnaschelli of The Cooking Loft and Butter restaurant, April Bloomfield of The Spotted Pig, and Sirio Maccioni of Le Cirque.
Party Foul: Mandatory Coat Check
A few weeks ago, I found myself with a large party at a Manhattan restaurant. As soon as we sat down, our hostess pointed us to the mandatory coat check. The restaurant and bar was by no means formal, and we weren't out at a club with a dance floor, so in this case, I really didn't see the point of it being requirement.
Guess Who?
Guess which chef was looking debonair on Monday night at the 8th Annual Young Audiences New York Awards Benefit?
Built-In Tips: Fair or Not?
Of all cities in America, New York is certainly one that's suffered severe economic blows — yet it has the highest cost of living in the country. To protect its diners from sky-high gratuities, the city's Department of Consumer Affairs has instituted a policy preventing parties under eight from being charged automatically for tip.
Big Apple blog Newyorkology set the record straight: New York restaurants may impose gratuities only for parties of eight or more.
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