Pepsi isn't just making a killing off of the past — it's also banking on the technology of the future with a new plastic bottle made completely out of plant material. The company claims it has "cracked the code" on a first-of-its-kind bottle made from switch grass, pine bark, corn husks, and other materials, and it purportedly looks, feels, and protects the drink in exactly the same way as Read more

The iconic blue box of macaroni and cheese has got a new look. Kraft Foods and design firm Landor Associates have revealed an updated package for the wildly popular Kraft Macaroni and Cheese. The box is still blue, but it has a noodle smile that will become an extension of the brand's new multimillion-dollar advertising campaign. For well-known food products like Kraft's Mac and Cheese, a Read more

Who's the first star to make an appearance this Winter at New York Fashion Week? Why, none other than iconic brand Diet Pepsi, which has debuted a slender new look. According to PepsiCo, the "taller, sassier new Skinny Can" is a "celebration of beautiful, confident women" and will be available come March, alongside the classic can, which won't be going away. The redesign's already been met with Read more

Anheuser-Busch wants to heat up the competition by cooling down with new packaging. At a distributor meeting in New Orleans, the company revealed plans to unveil new cold-activated bottles for the Busch Light label that will turn blue when the temperature is optimal for drinking. The "ice cold easy indicator," as it's called, isn't exactly original — it was just used on Coors Light bottles, Read more

In an era when eco reigns supreme, Frito-Lay plans to cut back on what may be its most famous green effort — the SunChips 100 percent compostable bag. A year and a half ago, the chip brand made noise when, rather than using conventional, landfill-bound, petroleum-based plastic bags, it switched to a bag made of biodegradable polymers that decompose within 12-16 weeks. But effective immediately, Read more

Nothing will make you feel the rage of a ten year old on Christmas morning like a gadget shipped in packaging you can't open. Consumer Reports has detailed the reasoning behind the intense packages, including regulations that products shipped from abroad must be able to withstand travel and that all seals must be clearly tamper evident. Now, an initiative from Amazon aims to lead the charge for Read more

Gisele Bündchen, Pantene's endorser in Brazil, announced today that Procter & Gamble will be making some changes. Over the next two years, look for the packaging for Pantene Pro-V, CoverGirl, and Max Factor (if you're outside the US) to go green. In lieu of the more traditional petroleum-based plastic, packaging will be made from renewable Brazilian sugarcane. Lots of brands have gone to Read more

If you find the eternal sameness of the Pantene bottle comforting, then you're in for a rough time. The brand is giving all of its packaging and marketing an overhaul. The new bottles will be shinier, more colorful, and differently shaped than their predecessors. What's more, they won't be arranged in the usual way on store shelves. Instead of having all the shampoos and conditioners together, Read more