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Pizza Hut Diversifies, but Claims It Hasn't Changed Names
Recently, Domino's has overloaded on carbs with pasta bread bowls, Wendy's has supplemented its menu with boneless chicken wings, and Burger King's realized its destiny with pork ribs. Along the same lines, Pizza Hut has expanded its horizons, adding lasagna, pasta, and buffalo chicken to its lineup. But — contrary to public speculation — the fast food company will not be abbreviating its name.
Kobayashi Beats Chestnut, Takes Pizza Eating Title
In an exciting start to the season, the famed Japanese competitive eater, Takeru Kobayashi, has beaten his long time rival, Joey Chestnut, in battle pizza. The two faced off in a 6-minute pizza eating challenge last weekend. It wasn't your ordinary pizza, however, it was sponsor Pizza Hut's 12-inch, one-pound pepperoni filled calzone, known as the P'zone.
Taste Test: Pizza Hut's Tuscani Lasagna
At the Food Fete that Party and I attended a few weeks ago, we ran into some representatives from Pizza Hut, who revealed that the fast food chain would be introducing yet another pasta to its delivery lineup: lasagna. After the intriguing taste test results of our Pizza Hut pastas, I was looking forward to giving the lasagna ($14.99) a try. It's impossible to go too wrong with any dish made of pasta, tomato sauce, and melted cheese.
Latest Ads Remind You Where Your Food Came From
In an era when people are consumed with better-for-you goods, food and beverage companies are launching new campaigns that highlight the produce from which their products are derived.
According to market research results from Mintel International, a quarter of the food and beverages launched in 2008 claimed to be "natural," making it the year's most prevalent claim.
For the first time in more than half a century, food titan Heinz has changed its iconic ketchup label, switching out the gherkin below the name for a plump, vine-ripened tomato.
Taste Test: Pizza Hut's The Natural Pizza
Oxymoronic as it may sound, fast food chains have begun marketing their latest products as nutritious, wholesome meals. One of the best examples of this movement is Pizza Hut's new health-oriented pie, the Natural.
The Natural pizza ($9.99 for a medium with one topping) has sauce "made from vine-ripened tomatoes," all-natural toppings, and a multigrain crust that has been endorsed by the Whole Grains Council.
Taste Test: Pizza Hut's Tuscani Pastas
Earlier this year, Pizza Hut played a trick on the country by claiming it had changed its name to Pasta Hut. Although the name change turned out to be an advertising prank, the pizza delivery chain did roll out a new line of Tuscani Pastas ($12.99). After trying out Domino's new line of subs, I decided that to be fair, I'd give Pizza Hut's pastas a try, too.
Pizza Hut Draws Attention With Viral Video
Pizza Hut has caused an uproar with the launch of a new viral advertising campaign. "Kicked Out of a Pizza Place," a video produced by Mediocre Films, has gotten 198,135 views on YouTube since it was posted less than five days ago. The fast food corporation is piggybacking on the success of other chains' attempt at viral videos, such as competitor Wendy's MySpace video, "Crazy Lettuce".
Trend Alert: Foodies on Facebook
Foodies may be serious about eating, but apparently they're serious about computers: Fast-food chains, food companies, and food celebrities are raising their profiles on social-networking platform Facebook.
Last month, we mentioned that Pizza Hut was the first fast-food chain to launch a Facebook online ordering system, so die-hard users never have to leave the site to order dinner. And yesterday, number one fast-food chain McDonald's launched a Facebook fan site of its own to honor the 25th anniversary of its wildly popular Chicken McNuggets.
Would You Order Pizza on Facebook?
Last week, fast-food chain Pizza Hut launched an online ordering system on the social networking site Facebook. Now those of you who are addicted to social networking can order dinner without having to exit Facebook! For extra-quick reordering, the application also remembers your favorites.
Pizza Hut Is Now Pasta Hut . . . or Is It?
OK, I'm assuming this is a Pizza Hut's way of playing a practical April Fool's joke on all of its customers, but you never can tell these days. It could just be and oddly-timed marketing scheme.
This morning, the Pizza Hut chain unveiled new signage declaring they're now serving pasta so good that they've decided to change their name.
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